Supply is difficult! British tea switched to frozen raw materials

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For a long time, like tea in the impression of many consumers is to pay attention to the real material, whether it is fruit tea or fruit and vegetable juice, are fresh-cut and fresh-squeezed fresh fruit, some drinks can also see fresh flesh.

Recently, however, a Wedding Tea user in the UK posted that when he went to the store to buy drinks, he noticed that the staff in the store had written "frozen mango puree" on the carton of the material they were carrying, that is, the frozen mashed mango transferred from the country to the store.

The netizen said that he did not expect that the mango drinks he had been drinking often did not use fresh fruit like the one in China, but added frozen fruit paste. Although the differences in materials did not have much impact on the taste of the drink, the fan of tea was inevitably disappointed when he learned that something similar to canned fruit had been added to his drink.

The post attracted the attention of many netizens living in a foreign country, saying that not only in the UK, but also in the United States, France, South Korea and other places, Xicha stores also use frozen jam, puree and other products to replace the fresh fruit in the drink.

In the public impression, the cost of frozen products is lower than that of fresh fruits and vegetables, and if stores use fresh fruits to make drinks, they need to set up operating rooms and arrange special personnel to handle fruits and vegetables, which will undoubtedly increase the operating costs of the stores. therefore, many netizens believe that the purpose of switching to frozen fruit paste after going out to sea is to reduce input costs.

In this regard, overseas users do not deny netizens' speculation, but they say that in addition to cost considerations, the reason for the brand should be that the fresh fruits and vegetables overseas are very different from those at home. According to the comments of netizens from various countries, although many countries in Europe and the United States will grow fruits such as mangoes and strawberries, due to the influence of soil environment, temperature, water and other factors, the taste and taste of local fruits are quite different from those of domestic fruits.

Therefore, if Xi Tea still adheres to domestic beverage production standards and buys local fresh fruit to make drinks, overseas users may get a cup of fruit tea that tastes out of balance, "if you really use the fresh mango here, you will want to call the police", "many local milk tea shops use American mango, there is more or less unstoppable acerbity" and "if fresh tropical fruit is used in the UK, the taste control is a disaster."

However, in the view of some people, if Xi tea is to ensure that overseas consumers can drink fruit drinks that are not much different from those at home, they can send domestic fruits to stores by air, or purchase imported fruits locally. There is no denying that this is indeed a solution to the problem, but it will increase the cost of materials, and it is difficult to guarantee whether fresh fruit will be damaged or spoiled on the way.

Under the post, the official response to Xi Cha also confirmed netizens' speculation that "in order to ensure a stable supply to some stores in the wider area, we use 100% fresh fruit as raw materials for preservation and transportation."

In addition, some users pointed out that the variety of fruits overseas is not as rich as that at home, and if Xi Cha does not use frozen pulp, some domestic drinks will not be available in European and American stores. A British netizen admitted that he was "thrilled" when he drank the local tea-loving bayberry drink, saying that "only freezing can guarantee that taste and freshness."

Picture from: Xiao Hong Shu

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