Less again?! Starbucks stores are closed in many places!

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Recently, when a netizen was on his way to work at the Hongshan Square subway station in Wuhan, Hubei province, he found that all the lights of a Starbucks store in the subway station had been removed and the equipment in the store had been removed.

Looking at the black plaque with only demolition marks, many passers-by were shocked by the emergency, but when they thought about it, they felt reasonable.

Local residents said that although Hongshan Square is a transfer station on the subway line, the passenger flow of the square has shrunk in recent years, and the business of merchants stationed in the subway station is generally not very good. In addition, they point out that there is also a lucky coffee shop and another low-cost coffee shop in the square. Under the attack of competitors, the higher-priced Starbucks stores are naturally deserted, and it is to be expected that they will not survive this winter.

Coincidentally, in the past two days, netizens in Guangxi have sent out a screenshot of a group chat showing that Starbucks, which opened in Nanning Parkson in 2012, will be open until the 31st of this month, ending on the last day of 2024.

The news filled Starbucks fans in Nanning with emotion. It is reported that in the middle of this year, the first store opened by Starbucks in Vientiane City in Nanning suddenly closed due to the expiration of the lease and the adjustment of the layout of the mall, which made long-time fans unable to help posting complaints.

Now, another store that has accompanied local fans for 12 years has also announced its closure, which is inevitably sad. In response, one netizen recalled, "since there have been many kinds of milk tea shops in recent years, the business of that company has been bad." there are not many people passing through there every time. "the business downturn, coupled with factors such as rising rents in the mall, led Starbucks to abandon the excellent location and long-term operation of the old store.

The continuous news of store closures has made a large number of users worried about the current situation of Starbucks. Last month, Starbucks said it would "consider selling a stake in its Chinese business", causing an uproar, causing the community to focus on the chain brand, which has been in the domestic market for more than 20 years, about where it will go next.

After the news, the first store in Changsha, which was closed at the beginning of last month, has three Starbucks stores no longer operating on the eve of the end of 2024. In addition, there may be stores in some areas that have been quietly closed in this cold winter, so that fans can't help shouting "Marubeni! three less stores when they see the number of stores they have signed in shrinking!" .

In fact, the reasons for Starbucks' closure are complicated. Rising store rents, expired leases, sparse passenger traffic, competitive pressure on low-cost coffee, brand considerations for the market layout and other factors may affect whether the store will continue to operate.

However, although "there is no feast that will never come to an end", many netizens said bluntly that they could not help feeling sorry for the sudden closure of Starbucks stores that had left important traces in their lives.

Picture from: Xiao Hong Shu

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