I can't taste this "vegetable coffee"... Mtand launches beet American style!

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Just entering 2025, various chain brands take advantage of the festive atmosphere of the New year to launch various activities to attract users to place orders for the first drink of the New year.

Mstand, the luggage factory of the coffee industry, uses its own marketing skills to attract fans' attention. At the beginning of the new year, it launched a simple and practical Teddy velvet one-shoulder Todd bag. The bright red and red color aroused the curiosity of many consumers, prompting them to place an order at Mstand to buy the first cup of coffee in 2025.

In addition to the surroundings, Mstan also launched new beet apple hot American beet and beet lattes, hoping to add some "highlights" to fans' lives in the new year. But in the eyes of fans, the earthy beets collide with the mellow coffee and "sound like dark cuisine".

However, for novelty-seeking consumers, when they saw Mstand launch an unimaginable combination of beet and coffee, they could not help teasing Mstand that it was following the pace of tea shops and planning to enter the fruit and vegetable circle.

After joking, they placed orders to try the taste of this vegetable coffee. According to the official introduction, both American style and latte can taste the flavor of beets, fruits and vegetables, and the overall taste of the drink is sour and sweet.

However, a large number of experimenters have different views on Mstand's New year's drink. Sweets believe that the taste of the two new products is very unique, as officially advertised can drink the sweet apple and beet aroma, paired with mellow coffee, the overall taste is not difficult to accept, and impressive.

But in the eyes of others, the combination of beet and coffee is still too advanced, saying bluntly that they can't accept the strange taste, "it's a little complicated. It's a little sweet, a little sour, a little bitter, a little sweet, a little weird", "what's the difference between this and buying lucky sweet water", "a smell of fructose flavor", "apple plus a bitter taste, unblended feeling, each belongs to its own".

Many people feedback that the new Mstand product is generally sweet and tastes "the same as cough syrup". People who don't like sweetness may find it hard to swallow. Others will compare it with the American style of Apple launched by other brands and think that the new Mstand is slightly inferior in taste.

In addition to being dissatisfied with the flavor of the new product, loyal users are slightly disappointed with Mstand's beverage development. In the impression of some regular customers, the brand usually launches the American style of hot red wine with its own festive atmosphere during the Christmas season, but to their surprise, the brand does not let them forget the limited drink for a short time. Instead, it launched a "vegetable coffee" that did not quite cater to the public's taste.

"can product research and development try a new product on its own?", "the feeling of having a new product in order to produce a new product", "I want to ask them for a refund twice", "after waiting for a new product for a long time, I'll try it." sure enough, I stepped on the thunder.

In the past year, Mstand has not stopped the development of new products, but old fans have said bluntly that there are very few drinks that can make people's eyes shine, and the public's impression of the brand is more of a variety of surroundings launched every once in a while. They say that maybe after a while, consumers will no longer be synonymous with Mstand as "one of the representatives of boutique coffee", but "nearby shops that sell coffee".

Picture from: Xiao Hong Shu

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