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His eyebrows tightened! Tea and color, small ingredients, all changed into snacks

Published: 2025-02-09 Author:
Last Updated: 2025/02/09, ▲ Click to pay attention| The daily boutique coffee culture magazine Coffee Workshop mentioned that tea is beautiful and beautiful. In addition to milk tea being popular, the snack business also attracted countless fans. When you go to drink milk tea, you can buy some snacks and take them away. It is also a habit that many tea powder powders have long developed. But recently, many people have discovered that tea Yan Yue color combines the color of milk tea

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When it comes to the pleasing appearance of tea, in addition to the popularity of milk tea, the snack business is also full of fans. When you go to drink milk tea, you can easily buy some snacks to take away, which is also a habit that many tea fans have long formed.

Recently, however, many people have found that the tea face has quietly "removed" the ingredients from the milk tea and replaced them with various small snacks of their own. For example, two crispy balls have been placed on the raw oolong, and two cheese bars have been placed next to the vermilion. Taohuawu's small material has been turned into corn kernels, sweet-scented osmanthus has been forcibly added with triangular cornflakes, and the happy fruit crackers of the world's fireworks have been replaced with two round cookies. For a moment, all the familiar snacks seemed to have gone into milk tea.

I thought I had made a mistake, but when I asked the shop assistant, I learned that the company had recently issued a new regulation, except for the same snacks, most of the drinks had to be replaced with this kind of puffed food.

Many old fans said that although they usually like to eat these small packaged snacks, they are puffed food after all, and they naturally taste crunchy, but once sprinkled on the cream top of the drink, they are not good-looking, and the taste does not match with milk tea, even less delicious after softening.

As for the "creativity" of changing ingredients, old fans who are familiar with the pleasant appearance of tea can guess that the purpose of the brand is to promote these snack products, so that more customers can "taste" when drinking milk tea, and they will naturally place orders to buy them.

However, as an iron fan of milk tea, people think that they are obviously here for drinks, and some people even order because they like to eat small ingredients, and the appearance and taste of the drinks are all too familiar, but now the formula has been changed without warning. The original rich taste of the small material has become a sudden puffed snack, the two are completely incompatible, so that a large number of fans can not help but post complaints.

It is understood that there are many types of snacks launched by Tea face, including diced bread, French fries, crispy fruits and vegetables, biscuits, pot bar, green root fruit, etc., with a price of 2.5 yuan or 5 yuan per package, focusing on high performance-to-price ratio. it is also the new tea brand with the largest number of online snacks.

It has been reported that at present, the proportion of revenue from current tea drinks and retail products is 7:3, of which the snack part is in the stage of rapid rise. According to the Lijin database, the sales of snacks in Chayan have exceeded 100 million yuan in e-commerce channels for nearly a year (July 2023 to June 2024), and the first snack grocery store was opened in August last year. It can be seen that the snack plate has become an important part of tea color management.

From the leading high sales and good reputation, it is not difficult to see that the pleasant snack industry has accumulated a certain user base, but the "small mind" of replacing milk tea snacks with snacks shows that the brand is eager to expand its market. it also reflects that the business of snacks is not as easy as imagined.

Picture from: network screenshot

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