Lucky offers a "big black cup". Shop assistant: The cup is filled with water

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It is well known that the vast majority of Lucky's products are launched around the "cheap big bowl" setting, with the exception of the SOE small black cup series.

Compared with other drinks, Lucky's SOE small black cup takes a "boutique route". At first, it focuses on a single place of origin. At present, Yega Xuefei, Sakui and Rosa (Essel) are the most popular, and then the price will be higher than that of ordinary coffee with a small cup of 20,30% and 12oz, as well as a stronger (better) coffee flavor, which is its impression to the public.

However, this morning, many lucky users found that Lucky's SOE Yejasuefei small black cup can be upgraded to a "big black cup" for free, as long as you check the 16oz cup when ordering, but with the increase in the amount of coffee, the original "coffee flavor" has become so weak that it even tastes like water.

On Monday, Lucky changed its usual style and did not launch high-profile cross-border co-names, grab surrounding activities or bring innovative items, but launched the original SOE product line with a new specification, 16oz, which provides a time-limited and free option for the Yejiaxefi small black cup series, and the upgrade offers include three classic categories: American style, latte, Australia, Switzerland and white.

In today's era when everything can be packed in large packages, Ruixing's strategy of "increasing the quantity but not increasing the price" can undoubtedly win the hearts of many consumers. They can drink a larger cup of coffee for the same amount of money, and it is the SOE small black cup, which rarely participates in discount activities on weekdays, which makes people think that they have "earned".

After learning the news of this upgrade, many old fans of small black cups placed orders one after another, and it was not until they took the first sip that they found that the situation was not good. The coffee cup was upgraded and enlarged, and the overall weight also increased with the cup size (about 30%). But the concentration of coffee has plummeted, and the taste of Yejasuefi has "disappeared" in this big black cup.

As for Ruixing's SOE big black cup, comments that coffee is as light as water abound: "it can't be any thinner, it doesn't taste at all" and "does the small black cup add water?" , "the milk is not good, the coffee taste is pitiful", "is it the problem of individual store quality control? the big black cup is so light." , "I can't taste the coffee anymore", "it's not good, it's light, why should I raise the cup?"... In addition to pointing out the taste problems, some customers even questioned that "water is what you drink."

As more and more customers complained that the taste of the big black cup was too weak, the workers who had been busy after a round finally appeared in the comment area to explain that the upgraded SOE was not "only mixed with water" as netizens said, and the extraction amount of coffee powder (g weight) was increased, but the corresponding coffee liquid was "a few grams and a few milliliters" more than the formula of the small black cup. Therefore, the difference in the size of the cup (about 113.4ml) can only be made up by water or milk, and the taste will naturally fade after dilution.

Finally, the beater also kindly reminded you that if you like the strong taste of coffee, it is recommended to order back to Ruixing's original small black cup.

Picture from: network screenshot

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