I'm in trouble! Lucky co-branded the gods and typed the wrong name!

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Since Sunday, a new joint notice has been released on social platforms: lucky will soon work with the mythological movie Divine II: war Xiqi, and launch a new flavor beverage pistachio latte, as well as cup covers, paper bags and other themes, which are scheduled to go on sale on January 27.

In less than two days, Ruixing's "joint news" spread with the reposting of the post, and gained a higher exposure, which made many movie fans look forward to leaving messages in the comment area and squatting down to place orders.

It is understood that the joint cup set released in advance by Rui Xing is printed with a portrait of the protagonist of the film and two key place names of the story, one of which reads "Yin Shang" and the other is supposed to be "Xiqi." But before long, some careful netizens found that the word "Qi" on the cover of Ruixing cup was mistakenly typed as "Qi", causing "Xiqi" to become "Xizaki", which was completely inconsistent with the original intention.

For a while, we didn't know whether this was the film and television side's pot, or whether Ruixing's planning department didn't pay attention to it. Maybe the designer made a mistake in the first place, maybe he didn't give the right material during the transition, or the staff responsible for the audit didn't look at it carefully at all. But in theory, everyone needs to check and check one in the whole process, so in the end, until there is such a big wrong word in the link of the printed product, and even the promotion has not been found, then it must be impossible for all the staff to escape the responsibility.

Although the "mess" made by the brand side is not small, since there is still nearly a week to go before the official launch, all kinds of materials should not have arrived at the store and may still be able to find an opportunity to make up for it. Netizens began to go online @ Ruixing, calling on the authorities to recall and reprint as soon as possible:

"Ruizi! is the word wrong?" , "wait until you change it", "hurry up, or your materials will be scrapped", "what a big mistake! Xiqi or Nishizaki?" , "too outrageous, do not want to be called illiterate, quickly correct", "wrong, quickly recycle and reprint overnight" … In this way, the "carnival party", which was supposed to tell each other, turned into a large-scale scene to correct typos in an instant, while others went directly to Rui Lucky's latest post "what are you doing before the Office Festival" and left a message, which broke your heart.

In this regard, some people think that the "rescue plan" given by netizens is actually very difficult to work. You know, the movie is scheduled to be released on the first day of the Lunar New year. If Lucky reprints the cup cover now and sends it to the store, it will probably be after the fifteenth day of the first lunar month. Besides, as the Spring Festival approaches, factories and logistics companies are likely to have a holiday, so it's even too late to be on the market on time. So at that time, there will only be two kinds of results, either make the mistake and let this batch of cup covers go on the market as usual, or withdraw and destroy them directly and only launch the rest of the perimeter.

Sure enough, an employee could not help "showing off" the posts around the new area, which immediately confirmed the above views of netizens.

From the pictures taken by this worker at the scene this morning, we can see that the "Saki" on the wrong cup cover remains unchanged, thus it can be seen that Rui Xing does not intend to reprint or withdraw the idea, but chooses to continue to go on the shelves.

Picture from: network screenshot

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