I'm in trouble! Lucky co-branded the gods and typed the wrong name!
▲
Click follow | Daily boutique coffee culture magazine coffee workshop
Since Sunday, a new joint notice has been released on social platforms: lucky will soon work with the mythological movie Divine II: war Xiqi, and launch a new flavor beverage pistachio latte, as well as cup covers, paper bags and other themes, which are scheduled to go on sale on January 27.
In less than two days, Ruixing's "joint news" spread with the reposting of the post, and gained a higher exposure, which made many movie fans look forward to leaving messages in the comment area and squatting down to place orders.
It is understood that the joint cup set released in advance by Rui Xing is printed with a portrait of the protagonist of the film and two key place names of the story, one of which reads "Yin Shang" and the other is supposed to be "Xiqi." But before long, some careful netizens found that the word "Qi" on the cover of Ruixing cup was mistakenly typed as "Qi", causing "Xiqi" to become "Xizaki", which was completely inconsistent with the original intention.
For a while, we didn't know whether this was the film and television side's pot, or whether Ruixing's planning department didn't pay attention to it. Maybe the designer made a mistake in the first place, maybe he didn't give the right material during the transition, or the staff responsible for the audit didn't look at it carefully at all. But in theory, everyone needs to check and check one in the whole process, so in the end, until there is such a big wrong word in the link of the printed product, and even the promotion has not been found, then it must be impossible for all the staff to escape the responsibility.
Although the "mess" made by the brand side is not small, since there is still nearly a week to go before the official launch, all kinds of materials should not have arrived at the store and may still be able to find an opportunity to make up for it. Netizens began to go online @ Ruixing, calling on the authorities to recall and reprint as soon as possible:
"Ruizi! is the word wrong?" , "wait until you change it", "hurry up, or your materials will be scrapped", "what a big mistake! Xiqi or Nishizaki?" , "too outrageous, do not want to be called illiterate, quickly correct", "wrong, quickly recycle and reprint overnight" … In this way, the "carnival party", which was supposed to tell each other, turned into a large-scale scene to correct typos in an instant, while others went directly to Rui Lucky's latest post "what are you doing before the Office Festival" and left a message, which broke your heart.
In this regard, some people think that the "rescue plan" given by netizens is actually very difficult to work. You know, the movie is scheduled to be released on the first day of the Lunar New year. If Lucky reprints the cup cover now and sends it to the store, it will probably be after the fifteenth day of the first lunar month. Besides, as the Spring Festival approaches, factories and logistics companies are likely to have a holiday, so it's even too late to be on the market on time. So at that time, there will only be two kinds of results, either make the mistake and let this batch of cup covers go on the market as usual, or withdraw and destroy them directly and only launch the rest of the perimeter.
Sure enough, an employee could not help "showing off" the posts around the new area, which immediately confirmed the above views of netizens.
From the pictures taken by this worker at the scene this morning, we can see that the "Saki" on the wrong cup cover remains unchanged, thus it can be seen that Rui Xing does not intend to reprint or withdraw the idea, but chooses to continue to go on the shelves.
Picture from: network screenshot
Disclaimer: some of the pictures in this article come from the network, and some of the contents of the website, such as pictures, we will respect the origin of the original copyright, but due to the large number, there will be individual pictures and texts not in time to indicate, please forgive me. If the original author has any disputes can contact the website to deal with, once verified we will immediately correct, by the "coffee workshop" collation and editing, reprint please indicate, if infringement, please inform deletion, thank you ~!
- Prev
Too dark to be investigated! Milk tea shops use additives illegally!
▲ Click to pay attention| Daily Boutique Coffee Culture Magazine Coffee Workshop In the catering industry, there are many creative products inspired by "black". Some brands add coloring ingredients to create various dark drinks, thus giving people a strong visual impact. Force and become a popular pursuit of customers seeking novelty. but recent
- Next
Coffee powder is better or coffee beans? Why is pre-ground coffee powder not good when washed out?
As the Spring Festival approaches, I believe that everyone has been stocking up on a lot of food rations at home so that they can drink a cup of fragrant coffee at any time during the holidays. Freshly ground coffee is more fragrant when washed. This has long been a cliché topic. We also know the importance of freshness to coffee flavor. But sometimes in order to avoid trouble, many friends
Related
- Many flaws! Mstand's "ox and horse food trough" looks good, but it doesn't work?
- Water to make coffee on the high-speed train?! Netizen: Ke Zhen Xing
- Four common questions that novices must pay attention to when learning to draw flowers! What should I pay attention to for in latte coffee?
- Guide to the ratio of water to powder for hand-brewed coffee! How much water does it take to make 15g of coffee powder by hand? What is the ratio of powder to water in coffee?
- Why can't espresso be made well on rainy days? What are the reasons why espresso machines do not produce good coffee?
- Recruiting troops?! Will Lucky enter the U.S. market?
- The milk tea list is full of "dirty words"?! Workers: Weak means
- Heavy! Biledi Mocha pot was acquired by Chinese investors!
- Teach each other not to speak! Starbucks trainer asks for a salary increase!
- McDonald's freshly brewed coffee is off the Internet! Customer: You can't leave!