Integrate into the countryside? Has Starbucks been rolled into the village?!

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A year ago, Starbucks was working hard to expand its stores from the city center to a small county town, and the brand gradually infiltrated into various business circles and consumer streets, some of which opened next to the vegetable market without missing any good location.

Today, Starbucks has laid out more than 1000 county-level markets in China, and the profitability of many new stores is even better than that of first-tier cities. When the young people returned to their hometown to see the familiar door, the familiar Frappuccino, and the familiar mermaid logo, they could not help joking that Starbucks was close to the village.

Recently, however, many netizens in Jiangsu and Zhejiang have found that Starbucks has finally opened its stores in the countryside after more than a year of sinking the market.

According to the pictures shared by everyone, Starbucks' new store has two floors, with a courtyard on the first floor and a balcony on the second floor. As the entire design does not have much transformation, but retains the original style of many township buildings, half of the concrete walls and half of the red tiles, and even the tiles on the roof have not changed, so it looks like a very typical old-fashioned Ningbo village house.

With the atmosphere of the Spring Festival getting stronger and stronger, Starbucks also hung red lanterns, couplets and other decorations on the door, matching the mossy tiles on the eaves, and easily integrated with the old house next to it. Under the lens of passers-by without filter and composition, the village flavor of this Starbucks is even more directly filled.

After watching Starbucks' move into the village, everyone began to join the party, "his aunt, drinking latte in the field at noon", "who can refuse: have a latte on the way home after planting seedlings", "will I bring you a card or not, that sweet one, do you like the big girl?" , "where will we put the cattle after we put the cattle to order?", "after a day's farm work, I went to the east of the village to buy a cup of matcha star ice music."... Through these lines, the image of the village coffee is a lot of figurative.

Another wave of non-local netizens lamented the advance of this village, "worthy of a postal area,"sure enough, the village of Zhejiang is rich," your countryside, my countryside, seems to be different, "Jiangsu, Zhejiang and Shanghai are still too developed." after all, this is the only "village buck" that can be found on the map.

Although the appearance of this "village coffee" is integrated with the surrounding houses, in fact, Starbucks has fully transformed its internal space, and every corner from the bar to the guest area is full of modern style, that is to say, this "rural store" is only done in the shell of the village treatment, in fact, with other cultural stores.

It is understood that Starbucks opened the "village shop" is located in Ningbo Dongqian Lake Tao Yi block, located in the construction village of Taogong Island. Although it is nominally called "village", the store is located in the core area of Dongqian Lake tourist Resort, creating a village and market experience, so it restores the style of Taogongshan Market in history to a certain extent.

Since the store is located in the scenic spot, the customers are naturally tourists from other places, so this Starbucks is not a real "village coffee" for the time being.

Picture from: network screenshot

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