Change American style to "Canadian style"! Tims announced that it has officially "retired from the United States"!

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At the end of January this year, the US government announced that it would impose tariffs of up to 25% on imports from Canada, a threat that angered the Canadian public. Some coffee shops renamed their "Americano" to "Canadiano" and called on their peers to act together to express their dissatisfaction with the US government's new tariff policy.

Canadian companies deeply affected by the threat of tariffs have also said that they will take counter-measures to deal with the possible trade war between the United States and Canada. However, instead of expressing their attitude by changing the product name on the menu, as independent coffee shops do, they respond to US policy by adjusting the product supply chain.

Local coffee brand Tims said it would seek to switch to Canadian suppliers to reduce its dependence on US imports and reduce operating costs. Axel Schwan, president of Tims Canada and the United States, revealed in an interview with the media that most of the goods and materials currently used by Tims in Canadian restaurants come from local sources, but he also said that there are still some products in stores that need to be purchased from the United States.

Based on this, the senior source said that if the US implements a 25 per cent tariff, the Canadian government will take corresponding retaliatory measures, which may cause Tims and its franchisees to face the risk of soaring costs. As a result, the company is evaluating how to reduce the impact of rising costs on franchisees from U. S. imports. "We are ready to minimize this impact."

However, in the media interview, the president of Tims did not specify which goods and raw materials will be provided by Canadian suppliers.

However, it is reported that some of the coffee beans, food ingredients and packaging materials of Tims have come from suppliers in the United States. According to industry insiders, the major adjustment in the supply of Tims may greatly affect the supply chain of coffee beans baked in the United States, the raw materials purchased from the United States for making sandwiches and other meals, as well as coffee cups, straws, and packing bags supplied by American suppliers.

From this point of view, once the trade war between the United States and Canada escalates, the coffee drinks and sandwiches sold in the Canadian market by Tims, which has decided to completely separate from American suppliers, may change the taste, packaging, and even price of the products as a result of this major adjustment.

However, while Tims's change in the product supply chain is a necessary operational adjustment, it is not clear whether 100% Canadian products will be accepted by local consumers.

Not long ago, Canadian stores launched a new breakfast series, claiming that the fresh eggs used in the meal were "100% from local farms", but these new products were not as popular as the brand had expected. instead, netizens complained, "they can throw this garbage into the dustbin, I won't eat it."

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