Mixue Ice City Milk Tea 32 yuan a cup! Netizen: Snow King became the "Blood King"?!

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Recently, netizens in Africa noticed that the familiar Snow King sign appeared on the streets of Nairobi, Kenya, and could not help but marvel that they saw a snow ice city in a foreign country, and immediately excitedly entered the store. I want to buy a cup to see if the taste of milk tea has changed after changing the land boundary.

However, when the customer saw the drink menu posted in the store, the euphoria disappeared and he calmed down as if he had been poured cold water.

As can be seen from the photos taken by customers, the price of a cup of pearl milk tea is 299 Kenyan shillings (17 yuan), which is still a discount for the opening event. In fact, according to the store's price list, a cup of pearl milk tea costs 580 Kenyan shillings (32 yuan).

(the above picture shows the discount price, and the bottom picture shows the menu price)

Looking at the cup of milk tea, which is far higher than the domestic price, the netizen was filled with emotion, saying that in Kenya, the average monthly salary of local people is about 1000 yuan, while the price of milk tea in this snow ice city is basically 30 yuan. after a comparison, people question whether such a high price can be accepted by local consumers, joking that "Snow Ice City in Africa is no longer a snow king, but a 'blood king'."

After the post was released, it attracted a lot of discussion from netizens who work and live in Africa. In the eyes of some people, the pricing of Honey Snow Ice City is not outrageous. They explained that in Kenya's local Chinatown and Chinatown, "milk tea costs 800,800 and 1000 shillings", while the most expensive products in Ice City are only 680shillings, which is "cheap enough" by comparison.

Netizens in the Democratic Republic of the Congo, Zimbabwe and other countries made no secret of their envy, saying bluntly that the price of the ice city was "too conscientious", "We have a cup of milk tea worth US $10," and "all our milk tea is US $10, US $15" and "this price is fine, and it was the same price for a cup when I was in Uganda."

They said that there is a shortage of materials in many African countries, and some raw materials cannot be purchased locally and need to be imported from other countries, which leads to generally high prices in the local catering industry, and there is a big gap between the prices of milk tea, Shaxian snacks and so on.

Although Honey Snow Ice City has its own product supply chain, but this supply chain does not cover the African region, most materials need to be sent across the sea to local stores, during which the logistics fees, tariffs and damage undoubtedly increase the cost of making raw materials. therefore, in order to ensure the profit of the stores, most people think that the price of Honeysnow Ice City's products in Kenya is higher than that in China.

As for whether the local people can accept such expensive milk tea, netizens say bluntly that there is no need to worry. In their view, the opening of a store in Kenya is similar to that of brands such as KFC and McDonald's when they first entered China. Although the price is on the high side, there are always local consumers who pursue freshness to try to buy.

Moreover, in addition to local consumers, Chinese people who work and live in Africa also patronize from time to time to buy a cup to relieve their cravings. Some non-migrant netizens said frankly that it is good to drink a cup of domestic brand milk tea in a foreign country, and now it is surprising to see honey snow quietly entering the African market, but also hope to see the Snow King in more countries. Hear that brainwashed "I love you you love me sweet snow ice city".

Picture from: Xiao Hong Shu

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