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Or suspected of racial discrimination?! Mixue Ice City was attacked online because of a job advertisement!

Published: 2026-02-25 Author:

Last Updated: 2026/02/25, ▲ Click to pay attention| Daily Boutique Coffee Culture Magazine Coffee Factory Recently,"China News" and others reported that Malaysian netizens posted a job notice for the Mosheng Lanyuan store in Siyan on social media, and were questioned because of the recruitment conditions listed therein. The brand is suspected of racial discrimination. Judging from the photos taken by netizens, it should

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Recently, according to reports such as the China Daily, Malaysian netizens posted a job advertisement at Siyanmao Shenglan Garden store on social media and was questioned about the brand's racial discrimination because of the recruitment conditions listed in it.

According to the photos taken by netizens, the store is looking for waiters and supervisors, and the salary will be negotiated during the interview. However, the notice also states that the recruitment standard is "Malay and Chinese with experience", that is, "stores recruit experienced Malays and Chinese".

It is understood that Malaysia is a country of multi-ethnic groups, and the main ethnic groups include Malays, Chinese and Indians. In the recruitment notice of Honeysnow Ice City, it is clearly mentioned that the job seekers should be Malay and Chinese, which, in the view of the posters, is unfair to local Indian job seekers.

He said that Indians and other ethnic groups are customers of Snow and Ice City, but why they are not qualified to be employees in their stores. "everyone should have equal employment opportunities, no matter what race they are." it's 2025, and shouldn't we move towards tolerance, not discrimination? " .

The post, which accused the city of racial discrimination, immediately attracted the attention and discussion of many netizens after it was posted on social media. Some people hold similar views with the posters, believing that the job advertisement is inappropriate, criticizing the move to exclude job seekers of Indian descent and other ethnic groups, and calling for equal employment opportunities for everyone.

Others asked brand management and authorities to intervene in the investigation and called on the public to boycott chain tea shops suspected of racial discrimination. " As an Indian, I will tell my children to stop buying this product, "I have been there several times, and I will never come back again", "the customers who discriminate against you, including all races, what kind of ridiculous recruitment is this", "this kind of thing still happens in many companies, they explicitly mentioned that only Chinese and Malays are needed to work."

However, some people think that there may be some misunderstandings in the posters' interpretation of store recruitment requirements. They point out that the controversial recruitment criteria may refer to the language skills required by job seekers, requiring employees to be proficient in Malay and Chinese, rather than "recruiting only Malays and Chinese" as thought by the posters. From this point of view, Snow and Ice City does not have the "racial discrimination" against Indian workers that others have accused.

Interestingly, after the ferment of public opinion, Honeysnow Ice City did not respond directly to the incident, but posted two promotional posts on the official social media account with the theme "Make Us One", which seemed to emphasize the racial diversity of its employees.

One of the posts released last night described the career growth of three employees, namely, Ashnawi, Chan Pui Lai and Jamaliah, as well as a promotional picture of Snow King, the mascot dressed in costumes representing the three races, sharing drinks with each other.

Picture from: Internet

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