Limited materials absent?! Starbucks co-branded Snoop

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Recently, Starbucks officials announced a joint partnership with Snoopy, the "top male star" of the United States, to launch theme-limited perimeter and two new drinks.

It is reported that Snoopy, a famous character in the American cartoon Peanut Comics, has been loved by fans around the world since it was launched in 1950. Starbucks has co-signed with it a lot, but it is the first time it has been co-signed in the mainland, so domestic fans are extremely looking forward to the news and have been following the relevant information on various platforms.

Perhaps in response to the enthusiasm of the majority of users, Starbucks has designed five cup covers and four bags for the joint name, as long as users buy a joint drink Snoopy Cocoa latte or Snoopy Coco Frappuccino. You can get these special packaging materials at random.

For fans, cup covers and packing bags printed with limited roles are the easiest periphery to get in brand joint-name activities. For this reason, the surrounding parties who want to collect a complete set of packaging will place orders early for fear that they will not be able to gather together a whole set of cheap peripherals if their hands are slow.

However, the first wave of consumers who ate crabs found that they had bought restricted drinks without the special packaging materials officially designed for joint names after receiving delivery from the special stars who placed their own orders. While the expectations were disappointed and disappointed, many users who failed to get what they wanted were also very dissatisfied with Starbucks' joint activities. "where's the good Snoopy?" , "there is no material to do anything joint name".

In the face of questions from netizens, Starbucks workers who heard the news left messages one after another to explain. They said that the original joint name of Starbucks and Snoopy was officially launched on March 25, but the brand recently temporarily advanced the event to March 21, resulting in many stores failing to receive the newly printed packaging materials before the event. Unable to give it to admiring customers on the day of the event.

In addition, employees revealed that the limited packaging does not stipulate that it is only applicable to limited new products. According to the relevant regulations, consumers will have access to Snoopy cup covers and paper bags as long as they buy any drink from Starbucks during the event, whether it is restaurant food or takeout.

However, they also explained that at present, each store does not have a complete range of materials. "there is only one case in one store, and there are takeout cases, there are also two kinds of materials used in the store, and there are different designs." The chaotic material rationing of the brand also makes the staff very helpless. It is suggested that the surrounding parties can communicate with the store staff in advance to understand the equipment around the store.

In order not to let customers return empty-handed, some clerks began to practice how to draw a puppy and manually "print" the Snoopy in the store's ordinary bags. Some dexterous employees also draw packing cups to give a little surprise to users who rush to buy early in the morning.

However, most netizens believe that since Starbucks intends to launch the joint event ahead of time, it should prepare sufficient solutions to ensure consumers' sense of experience, rather than letting "early birds get eaten without worms". To make expectant fans experience nothing.

Picture from: Xiao Hong Shu

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