Overlord tea lady sells coffee? Netizen: Profession makes people not sleep
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Recently, some netizens in Shanghai noticed that beside the subway entrance of Wujiang Road Line 2, the original Manner store had been besieged, and the advertising cloth on the outside was printed with "Tea Girl essence".
Judging from the photos taken by passers-by, the English name of this "Tea Girl" is very similar to the brand name of the overlord Tea Girl. There is also an imaginative "COFFEE OR TEAPRESSO?" slogan on the fence, leading passers-by to speculate on whether the leading companies in the tea industry will break into the coffee track and share the pie with Starbucks, Ruixing and so on.
However, some onlookers were not surprised by the launch of coffee drinks by milk tea brands. They pointed out that at present, Nai Xue, Gu Ming, a little bit, and so on, have all included coffee in the store menu. It is reasonable to set up a sub-brand to sell coffee in line with the industry trend.
Some netizens joked that the overlord Tea Girl may be more professional than other brands on the track where people can't sleep. After all, the brand's signature drinks, such as Boya Guixian and Wanli Mulan, have made users experience what it is like to stay up for a night in high spirits.
"overlord Tea Girl: anyway, they are all things that make people unable to sleep, how bad can they be?", "Don't sleep,"do you go to the extreme on the track that keeps people awake", "does he still need rolls?" in terms of efficacy, "top1", "milk tea is only his sideline. Keeping people awake is his main business."
In addition, many people tease that in the current beverage industry, "caffeination of milk tea and milk tea of coffee", saying bluntly that coffee brands and tea brands are not satisfied with what they are good at, they infiltrate each other's territory and try to divide the cake.
Although netizens often complain that "the world is a huge milk tea coffee shop", most consumers are happy to see the fierce competition in the beverage industry. In their view, if the overlord Tea Girl does break into the coffee track, it will not only pose a threat to coffee brands, but also bring down the price of drinks and bring more benefits to customers.
However, this beautiful fantasy was "smashed" by some users after it was put forward. They say that although the name and slogan of "Tea Girl extract" are quickly reminiscent of freshly ground espresso, in fact, the products sold by the brand have nothing to do with coffee and are still milk tea drinks that my concubine is good at.
According to fans, Chaji extract is an official sub-brand specializing in "concentrated tea". There is a device in the store that looks very similar to a semi-automatic coffee machine, and its production process is similar to that of Italian coffee. Through the extraction of high temperature and high pressure to get a "tea concentrate", and then mix it with dairy products to mix into a cup of tea taste more mellow drink.
At present, Chagi has two stores in Shanghai, attracting many fans to experience and try it after opening. The Wujiang Road fence photographed by passers-by is the brand's upcoming new store. Onlookers who learned the details felt some regret that the overlord Tea Ji did not expand the coffee business, but many people were interested in this way of making tea and suggested that the authorities should open wide stores so that more users could experience the new drinks.
Picture from: Xiao Hong Shu
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