Starbucks leaks around Mayday! Fans question employees 'secret operations

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Recently, Starbucks will jointly cooperate with fashion brand Stayreal on its public platform to launch a series of limited peripherals.

It is reported that Stayreal is a fashion brand founded by the lead singer of the pop band Mayday and well-known Taiwanese artist Fu Erliang. Since its establishment in 2007, it has been popular among the band's fans. Therefore, when they learned about the cooperation between Starbucks and Stayreal, a large number of users always paid attention to the trend of this event and were full of expectations for this event.

However, a recent comment on social platforms on "Who can buy Starbucks Pop-branded glasses" triggered heated discussions among fans. According to the event rules released by Starbucks, Golden Star and Diamond Star members can rush in advance through the official App next Monday. However, screenshots from netizens show that the post publisher suspected of purchasing a limited-themed glass that has not yet been officially put on shelves through employees familiar with the store.

Surprisingly, according to the poster's reply in the comment area, the theme cup he purchased was the last item in stock in the store, which surprised many consumers who were still waiting for new products. Although the post was deleted shortly after it was released, many fans who saw the screenshots were very dissatisfied that the surrounding area of the joint name was sold in advance by store employees."I humbly asked everyone I knew to borrow a gold star member, but in the end, it was useless. It's still better than having connections."

Many people directly posted feedback messages on official promotional posts, asking Starbucks to explain the "advance sale of limited cups." Some netizens also found the stores involved and believed that the authorities should strictly investigate the store's violations.

In addition, fans who have been following the joint name for a long time said that after consulting with some staff members about the event, they learned that many employees plan to bundle sales of limited areas that are in short supply with star ice rice dumplings that are in short supply, in order to achieve their goal. KPI,"I asked, I would bundle rice dumplings" and "I made it clear that if I didn't buy rice dumplings, I wouldn't sell cups."

Netizens who were originally looking forward to the joint venture and were ready to snap up saw various rumors circulating on the Internet and only felt disappointed with Starbucks 'joint venture activities and shouted "unfair."

Some people even reported all the violations they discovered to the official customer service, believing that the behavior of some stores reserving a limited number of theme cups in advance for regular customers and bundling surrounding areas with star ice rice dumplings has damaged other activities. The rights and interests of consumers who abide by the rules of the event.

In the eyes of many users, the brand made great efforts to promote the event to attract fans 'attention, but did not restrict the stores well. As a result, some employees bundled the restricted periphery with irrelevant products, privately sold the periphery to regular customers or sold it back to scalpers and other blatant violations of the original rules have affected the event experience of other participants and disappointed users with the official.

When angry netizens complained to the brand one after another, some Starbucks employees appeared and left messages under the feedback posts, saying that they had received internal notices that this time a series of "private binding" was jointly signed with Stayreal. And internal employees revealed that the limited theme cups sold had been recovered by the store involved.

Picture from: Xiaohongshu

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