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Nai Xue changed her name to "Naisnow"! Netizen: Neither Chinese nor Western

Published: 2026-04-06 Author:

Last Updated: 2026/04/06, ▲ Click to pay attention| Daily Boutique Coffee Culture Magazine Coffee Factory Recently, Naixue Store located in Daqian Li, Bao 'an, Shenzhen has returned to the eyes of local consumers with its new identity as "the second Naixue tea·green light drink light food store in the country", attracting many fans Go check in to try the drinks and meals launched by the brand.

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Recently, Naixue Store located in Daqianli, Bao 'an, Shenzhen has returned to local consumers with its new identity as "the second Naixue tea and green light food store in the country", attracting many fans to check in to try the brand's drinks and meals.

However, during the process of visiting the store, some sharp-eyed customers noticed that the light sign of the newly opened store was no longer "by NAIXUE" as before, but "by Naisnow NaiXue", which was quite surprised by this change.

At the same time, two netizens on social platforms also noticed that Naixue Store had a new name. One of the stores is already open to the public, and the signboard at the entrance and the promotional posters in the store have used "Naisnow Naisnow" and the new snowflake logo. The other one is still under renovation, but the words "Naisnow Naissnow" also appear on the installed light sign.

For the majority of fans, when they first saw "Naisnow", they all mistakenly thought it was a tea and beverage shop with a high imitation of Naixue. They took out their mobile phones to take photos to collect evidence and send an email to inform the brand. However, they carefully looked at the store. The drinks sold in the store were no different from those in other Naixue stores. After confirming that it was indeed an officially newly opened store, they were only shocked by the new green and white logo and lamented how the brand had changed its name again.

You know, when Nayuki was founded, its brand name was "Nayuki Tea", but the name was often misunderstood by the public as a Japanese brand, causing controversy among public opinion. So in 2023, the brand will gradually change the signboards of stores across the country to today's "NAIXUE".

According to Sky Eye, Shenzhen Pindao Catering Management Co., Ltd., to which Nai Xue belongs, submitted a total of 8 trademark applications in March today, including "Nai Xue Naisnow" and the new logo that surprised netizens. It is speculated that after redesigning the new trademark, the government has already used new brand names in newly opened stores. Perhaps it will not be long before stores across the country will complete this update.

Faced with this more concise new name, many people speculated that Naixue suddenly changed her name, perhaps with the brand side planning to enter overseas markets."It's normal to go out to sea, right? Xue can't be pronounced in many places."

However, when more people saw Nai Xue's new name,"Naisnow", they only felt that it was neither fish nor fish."It didn't look like it, and the English was not thorough","Originally, everyone thought that naixue was pinyin and it was quite good." They commented that half of the name was pinyin and half of the English,"neither Chinese nor Chinese nor Chinese, nor foreign" and thought that the new name was difficult to pronounce or remember.

As for the green and white snowflake logo, many people think that it may think of genetic testing companies, biotechnology companies and the like. Some people think that this simple logo is similar to some software icons, making it difficult for people to think of it. It is a tea brand.

In the opinion of netizens, the brand's repeated name changes may cause misunderstandings among the public who are familiar with the old name, and may also affect brand awareness. They pointed out that a certain tea brand had previously experienced a name change and its popularity declined, and was eventually forgotten by the public. In addition, loyal users believe that officials should "focus on product quality."

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