I am afraid to see a rider! Jasmine milk and white milk tea workers become "victims" of the takeout war?!
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click on the attention| Daily Boutique Coffee Culture Magazine Coffee Workshop
Some time ago, a takeout war between Jingdong and Meituan was so fierce that users failed to lose weight one after another. Instead, they gained a few pounds and laughed that they, who had been too full of takeout, were "both beneficiaries and victims of this takeout business war."
On the eve of the May Day holiday, the hungry man, who has been in the audience of the takeout war, announced that he would distribute a large number of discount coupons and subsidies to join this intensifying takeout war. Seeing the upgrade from "Chu and Han" to "the hegemony of the Three Kingdoms", most of the takeout users who get benefits through the platform are obsessed with "Fight! "Keep fighting" mentality, hoping that this battle will last longer.
But for merchants working with takeout platforms, they may prefer that this "immortal fight" will soon enter the truce period. For example, Jasmine Milk and White employees who have been surrounded by blue riders in recent days, their hearts trembled when they heard the reminder of "Hungry takeout". They only felt a wave of fear and jokingly called them "Victims of the Great Battle of Hungry."
Judging from the orders posted by takeout users, the price of a cup of milk tea for Jasmine Milk White, which costs more than ten yuan, dropped to 5 or 6 yuan per cup after using the preferential discount given by the platform. After adding other subsidies, some users can even buy a signature drink for just a few cents, which makes many people exclaim that they are hungry,"directly dried jasmine milk into a honey snow ice city."
Because of this, orders at many stores have risen rapidly during this period. Employees revealed that there are only a few dozen takeaways in the store on weekdays, but the number has doubled in the past few days, and some stores have even reached five to six hundred orders.
They shared the daily work in the store: labels printed by the ticket machine can be hung to form a curtain, stacks of packed cups waiting to be filled with milk tea are placed on the shelves, packaged drinks are piled up on the counter in the dining area... The surge in takeout orders have caused some migrant workers to have no time to rest almost since they started working. Some people even admitted that they were afraid of dealing with takeout riders. When they saw a group of young brothers approaching the counter, they became numb.
"I'm so tired who likes to drink jasmine milk, please don't drink it","I'm so tired that I haven't had a bite since I worked in the morning","I'm making the order today","I'm afraid of hearing that I'm hungry","The tea extraction machine smokes and is spicy","The delivery staff is so angry that I can't do it."
Employees said that most stores are not equipped with enough manpower, materials, etc. to cope with the takeout wave brought by the third-party platform, so it is actually difficult for some stores with insufficient manpower to process so many orders in a short period of time after they have exploded orders. As a result, in the past few days, many shop assistants have not only received complaints and bad reviews from customers for overtime production, but also appeased the urging riders and quickly made drinks despite the scolding.
Customers who come to the store to pick up meals also feel sorry for the staff of Jasmine Milk White, believing that taking out activities during the May Day holiday adds too much work to the staff, and the picture of riders surrounding the milk tea shop will create a bad impression on passers-by."It's all riders, all pressing for orders, and all scolding. I feel that the employees who make milk white have a hard life."
Picture from: Xiaohongshu
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