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Hot search! The word "" printed on the milk tea packaging is controversial!

Published: 2026-08-25 Author:

Last Updated: 2026/08/25, ▲ Click to pay attention| Daily Boutique Coffee Culture Magazine Coffee Workshop Recently, a milk tea brand in Tianjin caused controversy because of the rare word "nio" printed on its packaging. Related topics hit the hot search on Weibo at noon today and attracted the attention of a lot of netizens. discussion. On May 3, some netizens broke the news on social platforms

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click on the attention| Daily Boutique Coffee Culture Magazine Coffee Workshop

Recently, a certain milk tea brand in Tianjin caused controversy because of the rare word "" printed on its packaging. Related topics hit a hot search on Weibo at noon today and attracted the attention and discussion of a number of netizens.

On May 3, a netizen broke the news on social platforms that he had purchased a cup of drink at a milk tea shop in Tianjin and found an eye-catching Chinese character printed on the sealing film: "." The packaging also specially marked that the word was "mostly used as a dirty word," which made her feel extremely uncomfortable. This matter has also triggered a new round of heated discussion with the attention of netizens: What does "nio" mean?

Regarding the meaning of the word "", many Tianjin netizens said that the meaning of this word in Tianjin dialect is indecent and uncivilized, and the single word appears with modal particles similar to cursing. Others mentioned that the word also had indecent connotations in Hunan and other places, and said that if the milk tea they ordered was printed with similar words, they would also feel offended.

Judging from the incident itself, the original intention of the milk tea brand involved may not be malicious. A reporter searched the milk tea brand and found that the sealing film it used did print different rare words. Through the pictures posted by netizens, we can see that in addition to the controversial word "", high-frequency words also include "Yan","Hao","En","Zhao","Tao","Bang", etc., and the meaning of the word is also explained on the packaging.

Baidu Encyclopedia shows that "", as a Chinese character, is pronounced nio, which means teasing. When used as a dialect, it is often used as a dirty word. (PS: In Cantonese,"" refers to anger and is used daily without derogatory meaning.)

On May 4, some media consulted the clerk of the milk tea brand about the rare words that caused controversy. The other party responded that the employees in the store had noticed the situation and reported it to the superior leaders. "This word is random. Some have sealing film and some don't. "The employee said that the word""had caused trouble before," Our delivery platform also received bad reviews due to this word. "

According to upstream news reports, in addition to posting complaints on social platforms, a tourist who also traveled to Tianjin during the May Day holiday also revealed to him that he spent 14.5 yuan to buy a drink from the milk tea brand (Binjiang Road Store) that day, but the milk tea he got had a big "" character, which made him feel "offended","because it was bought by a local milk tea brand in Tianjin. As a tourist, I actually felt like I had been scolded by a cup of milk tea. "

On the evening of the 4th, the merchant apologized and responded that the rare words on the sealing film were randomly generated. At present, the sealing film with the words printed on it has been uniformly destroyed and is no longer used. Regarding the controversy caused, the merchant said,"The original intention of our choice of this packaging was to popularize rare words. Now that we think about it, it is indeed very incomplete. "

Picture from: Internet screenshot

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