Preparedness is also inconvenient! Tims migrant workers ask to remove light food boxes
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In recent years, more and more consumers are pursuing healthy eating, and light food products have become popular. Some chain brands have seen business opportunities and introduced these products into their own menus to cater to the consumer needs of current customers.
Tims, which features "warm food + coffee" brand, recently officially announced the launch of light body lunch boxes, breaking into the popular light food track. It is reported that Tims has launched light food products with multiple flavors and different specifications for consumers to choose from, and has marked the food calorie information on the outer packaging to facilitate users to calculate their own calorie intake.
In the public's impression, Tims has always been a well-known coffee brand of Baggo Coffee. Now the brand has launched a light food series and increased product choices during lunch time, which has undoubtedly aroused the curiosity of "white rice lovers" and joked that Tims may have to transform from a cafe into a good dining hall.
However, when the expectant user received the takeout and opened the lid, he couldn't help but look at Tims 'lunch box with a puzzled expression. On the official propaganda poster, Tims lunch boxes are packed to the brim, with a variety of ingredients placed in a staggered manner, which can arouse consumers 'appetite at a glance. But in fact, the products they received not only didn't look as heavy as the promotional pictures, but also looked average, instantly breaking the filter generated by fans due to the promotional pictures.
In terms of taste, many of the first wave of testers commented that "it is difficult to explain", and their dissatisfaction with the taste made diners bluntly "This new product is not flattering."
In this regard, Tims workers had no choice but to admit that, as the customer commented, most of the ingredients used in the light food lunch box launched by the brand this time are pre-made products. They revealed that according to the official production process, they only need to put the cold meal preparations in the refrigerator into the oven for a certain period of time, and then place them in the packaging box in turn.
Interestingly, although the lunch box making process doesn't sound complicated, Tims employees can't wait to remove these light food products immediately. A group of migrant workers bluntly said that when they saw a lunch box in the order, their eyes turned dark and dark, saying that "every time I make one, I have to greet you like a complaining woman" and "I really don't want to make this thing at all.","This thing is so difficult to make, the kitchen brothers curse every day."
Shop assistants said that light food orders are mostly concentrated during the noon period, and this time is the peak period of stores, so they often need to make coffee, bagels, light food and other products at the same time. If you encounter customers and takeaways who come to urge you, most people will only feel annoyed and bluntly say that since the lunch box went online, the number of quarrels they have had with riders has increased.
Therefore, in addition to complaining, migrant workers also hope that consumers can give more feedback to the authorities and remove these prefabricated lunch boxes from the menu as soon as possible, so that they do not have to worry about cooking white rice in cafes.
Picture from: Xiaohongshu
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