Too abstract! Manner put on the shelves with super ice cups!

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click on the attention| Daily Boutique Coffee Culture Magazine Coffee Workshop

Recently, many Manner users opened their Mini programs as usual to buy a cup of life-renewal coffee to refresh their spirits, but they were attracted by the new product poster that popped up on the homepage.

Judging from the screenshots shared by netizens, Manner officially quietly launched a model called "Super Cup American with Thick Ice" for 25 yuan. For migrant workers who cannot live without caffeine, an iced American cup with a larger capacity but a suitable price meets their needs. So many people clicked on the promotional picture and were ready to buy a cup to try it out with full expectation.

However, when they saw the details of the new product just before placing the order, they stopped paying. In the text introduction of "Super Super Large Cup with Thick Ice American Style", the official stated that the cup size of this product is 590ml. You know, Manner currently sells an "extra-large iced American" model with a capacity of 473ml, but the official said that the new ice American format has only increased its capacity by 117ml, which really makes many people call it "too abstract."

They admitted that when they first saw the promotional poster, they thought that there were three words "super" in the name of the new product, and the cup size should have changed greatly. However, they didn't expect it to be even less than 600ml, so many people complained about Manner's new products this time. Some of them "don't deserve this name."

Some netizens joked that the one-liter American style on the market could imitate Manner's naming idea and rename the product to "Universe Invincible Super Cup","Super Cup","Super Invincible Giant Cup", etc. There are also users with clear angles who feel that the name Manner gave the new product is long and difficult to pronounce, and are worried that workers will "get tongue-tied" when calling customers to pick up meals.

However, some people noticed that the new product also had the word "fortified" in its name, and thought that perhaps this iced American style was not a capacity upgrade that users took for granted, but rather adding more espresso liquor to make it drink stronger.

However, Manner employees who appeared in the World Comment Section said that the standard practice for "super large cups with heavy ice American" is 2 Italian concentrates, or 4 shots. Compared to the "Super Iced American", there is indeed one extra Italian concentrate. However, they pointed out that if an extra serving of Italian concentrate was added to the "Super Iced American", the overall price would be only 20 yuan, but the concentration of the drink was higher than that of the new product.

Of course, if consumers want a more affordable cup of "Super Ice American", they can bring their own cup, directly buy 2 Italian concentrate for 5 yuan, and ask the clerk for some ice cubes, add enough water to get an upgraded version of the ice American version sold in stores.

Therefore, after comparing the drink capacity, raw material ratio, and product price, many fans thought that Manner's "Super Super Large Cup with Ice American Style" was too disappointing."I came in with great expectations, but the result was only 590ml.","I thought it would be at least a liter","I didn't have 600 ml for a long time, but this renderings look like 1L","It's better to add more water yourself."

Some people even criticized Manner for "the language inflation is even more excessive than Starbucks" and "you can leave it alone if you are not working, but you can't force it". They believed that the brand's quietly upgraded specifications of the ice American style will hardly arouse consumers who pay attention to cost performance. desire to buy.

Picture from: Xiaohongshu

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