The cup is full of floc?! 1 little new product to dissuade fans?

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click on the attention| Daily Boutique Coffee Culture Magazine Coffee Workshop

Recently, the tea beverage brand launched a new product "Summer Scenting Grape Milk Green" at 1:00. Its lavender appearance and novel taste on the promotional poster immediately attracted the attention of a large number of customers. Many people placed orders as soon as the new product was launched. Buy it, can't wait to give it a try.

(Screenshot from the brand's Weibo)

As more and more people try early adopters, the number of posts on social platforms about the "feeling after drinking" of new products has gradually increased. Surprisingly, the feedback related to this cup of "Summer Scented Grape Milk Green" showed one-sided negative reviews.

The Yan Yan Party, attracted by their appearance, posted their own buyer shows and bluntly said that when the beautiful lavender milk tea on the poster arrived in their hands, it became a cup of "cement ash", which was an inseparable relationship with the product promotion photos, which greatly disappointed the Yan Yan fans.

In terms of taste, most consumers who have already tasted the new product said that they have noticed that this cup of "Summer Scented Grape Milk Green" is made from red grape pulp and jasmine green tea. Based on their years of experience in milk tea, they believe that the ingredients will make the overall taste of the drink sweet, so many people choose to "no additional sugar" to avoid consuming too much sugar.

Unexpectedly, after receiving the drink and taking a sip, all the drinkers couldn't help but frown and shouted that there was no extra sugar added to the drink, and it was still "sweet to the throat" when drinking it in their mouths. Users who couldn't withstand this sweet burden chose to give up and continue drinking after a few sips. They threw most of the drink directly into the trash and posted messages advising others to buy carefully.

In addition, some consumers require to use A2 fresh milk to make drinks when placing orders for better taste. However, when they received the cup of "Summer Scented Grape Milk Green", they found some floc floating in the cup. They admitted that although they knew that this was a natural reaction after the protein in dairy products came into contact with the acidic substances in the raw materials, they were still persuaded by the "tofu flower milk tea" in their hands to quit and dare not drink it again.

Regarding the new product launched at 1 o'clock this time, many Dianmen believers lamented that "as much as they expected, how much as they were disappointed." They said that they were curious to place an order and try it because of the official promotion, but they didn't expect that this "Summer Scented Grape Milk Green" had neither the expected high appearance nor the taste was pleasant, which made life unable to think of buying it again.

At the same time, some old fans said they were quite disappointed with the brand's research and development capabilities. They pointed out that the new products launched at 1 o'clock in recent times seem okay at first glance, but the experience they actually bring to users is not very good. For example, the small gardenia jelly was put on sale not long ago, but it left an unforgettable impression on many experimenters because of its sticky taste and inability to absorb it.

In the view of loyal Dianmen believers, it is understandable that brands should develop new products based on the taste preferences of current consumers. However, before the beverage is officially released, internal staff should conduct more evaluations, rather than launching a generic and unattractive product to complete the KPI."tofu flower milk tea".

Picture from: Xiaohongshu

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