Lisa's same model is too difficult to grab?! Happy tea is a global hit!

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click on the attention| Daily Boutique Coffee Culture Magazine Coffee Workshop

In the past few days, Xi Tea has become a big hit internationally, attracting the attention of starch-seekers from all over the world. The cause of the incident was that Lisa, a member of the well-known South Korean women's group BLACKPINK, posted a set of daily travel photos on Ins.

In this set of photos, Lisa placed a cup of wedding tea triple the thickness of a cup of tea in the cup holder of a sports car, which was discovered by sharp-eyed fans and widely promoted. Although it was purely an accident to appear on the female celebrity's Ins advertising spot, Xicha would definitely not miss this wave of wealth.

Xicha's official U.S. account that came to hear the news immediately claimed the triple thickness of Lisa's photo on Ins. Immediately afterwards, Xicha's overseas accounts in the UK, Australia, South Korea and other countries reprinted this out-of-circle photo, and launched "Lisa Customized Models" non-stop.

In addition, Xi Tea took advantage of the popularity before it dissipated and hurriedly made a "rough" event poster. The official announced that it would launch a buy one get one free event for a series of matcha drinks in stores around the world today. Participating in the event were not only the same triple thick wipe from stars, but also a new salty cheese thick wipe and two well-received matcha drinks.

This temporarily arranged buy-in event immediately attracted the attention of tea users at home and abroad. Many people waited early after learning the news of the event. After the store opened for business, they quickly placed orders through the Mini programs. When they got the triple thickness of the paste they wanted, they quickly took a few check-in photos to share the small fortune of drinking Lisa's drink today.

However, domestic users have successively discovered that when they clicked on the official Mini programs after the event started, they found that one or two of the four products showed "sold out." Some stores even removed all matcha drinks from their shelves, leaving consumers who wanted to participate in the event unable to start looking at the menu. Judging from feedback on social platforms, stores in Guangdong, Zhejiang, Guangxi and other places have removed their products after opening for business. A few netizens said that all stores in their region seem to not participate in the event.

The full expectation turned into a vain joy when they saw that "our store was temporarily sold out." Many fans successively posted the interface of Mini programs that they could not place orders on social platforms, accompanied by words such as "Don't Play" and "Is this right?" to express their unwillingness to miss this event.

Users who successfully place orders have their own troubles. They posted a buyer's show, saying that they ordered a new product with salty cheese and a cup of white milk. They couldn't see a trace of matcha. They were quite dissatisfied with the production mistakes of the Xi Tea Store.

In this regard, Xi Tea employees explained that after three times the thickness was applied to Ins a few days ago, matcha raw materials in various stores were consumed rapidly. Today, Xi Tea launched a time-limited event, which forced many stores that did not prepare enough raw materials to remove the products. Moreover, the drinks participating in this event are quite cumbersome to make. Matcha liquid, small ingredients, etc. all take time to prepare, so when these materials are consumed and the shop staff re-prepare the drinks, the store will also remove the drinks.

As for consumers 'reports of receiving drinks with errors, some people claimed that it was caused by exploding orders in the store and making mistakes while the clerk was busy. The official account also appeared in the poster's comment area, saying that it could be remade.

However, some consumers still cannot fully accept the explanation given by the store. In their view, Xicha wants to catch up with the popularity brought by this celebrity effect and launch a time-limited purchase and gift event. It should ask stores to prepare enough raw materials and arrange enough manpower before the event to cope with this wave of matcha orders. It can also give fans a good event experience.

Picture from: Xiaohongshu

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