Wu Yanzu is considered ugly with the ancient tea packaging bag print! Netizen: Like health care product packaging

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Recently, consumers who often buy Guming milk tea have noticed that the store has replaced the beverage packaging bags. However, looking at the brand's batch of milk tea bags printed with the image of well-known actor Wu Yanzu, a group of users posted on social platforms,"Gu Ming, I have endured your ugly bag for a long time! "

It is understood that Gu Ming has announced a cooperation with Wu Yanzu since late June this year to promote its coffee products and attract the attention of a large number of fans. During this period, a joint event was also launched and celebrity stickers and other peripherals were presented to consumers. But unexpectedly, when the spokesperson invited by Gu Ming appeared on the takeout bag and the packaging materials were used in stores across the country, it attracted dissatisfaction from a large number of users.

Judging from feedback on social platforms, many customers complained that the overall design of Gu Ming's packaging bag did not look very good, and that the celebrity image pattern on the bag was too large. They bluntly said,"Walking on the street with this bag is like carrying a bag of health products for the elderly.""Using this bag, I always feel like it's not milk tea, but soaked wolfberry." Many people were even more sharp, saying that after receiving the takeout, the packaging bags were "thrown away without even thinking about it."

Some netizens pointed out that it is understandable for chain brands to invite celebrities to endorse them to increase their popularity. It is also undeniable that the spokesperson Wu Yanzu was once handsome and extremely national. However, now this actor is no longer young and appears in the packaging of chain tea drinks brands aimed at young consumer groups. Instead, it seems out of place, which is not in line with its brand positioning, and is also difficult for young consumers to accept it.

In addition, some users said that most of the packaging bags of tea brands are relatively durable, and consumers may reuse or modify them after receiving them. Therefore, in their view, brands should consider the usage scenarios of customers after receiving them when designing the outer packaging. A bag like this with a celebrity's headshot may make people just want to throw it away without any intention of using it again."I don't want to hold it in my hand even when shopping."

Therefore, many ancient tea users have called on social media to pay attention to their messages requesting a replacement of the outer packaging and replace the beverage bags with ordinary styles with simple and generous designs and no celebrity image.

In response to feedback from netizens that the packaging bags were not good, on September 23, a reporter from Jingshi Live Broadcast consulted the Guming brand as a consumer. The staff said that they have not received any complaints about the "too large pattern" or "single style" of the packaging bags, and explained that the style and color of the packaging bags used in stores depend on the company's recent materials and inventory situation, and the specific inventory cannot be directly inquired.

The reporter further conveyed netizens 'suggestions on adding styles and colors, adjusting facial pattern designs, and selecting spokespersons that are more suitable for young audiences. The staff responded that these opinions on the design and spokesperson would be recorded in detail and forwarded to the relevant departments of the company for evaluation and processing.

Picture from: Internet

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