Insecurity?! The milk tea shop "packs" drinks with cloth straps!

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click on the attention| Daily Boutique Coffee Culture Magazine Coffee Workshop

In the impression of milk tea stars, after placing an order to buy milk tea, they can basically take a handbag filled with drinks from the clerk when they walk into the store to pick up the meal. However, in the stores of the popular milk tea brand Lishan Shanshe, when consumers who chose to pick up their own drinks asked to pack their drinks, they received not a handbag, but a green cloth belt.

Judging from the buyer's shows and introductions shared by customers on social media, when a customer proposes to pack drinks to take away, the brand's staff will tie the cups with a cloth packing belt and let the customer carry them. Due to its visual impact before use, this kind of strapping belt is ridiculed by netizens as a "thong."

While teasing, many consumers are very dissatisfied with the way milk tea shops use packaging belts to "pack" drinks. Recently, a netizen posted a question,"Are Li Shanshan bags expensive? The post "Give me back my thong with double cups" resonated with many customers who have experienced this packaging service.

In the comment area of the post, many people reported that the packaging method adopted by the brand is difficult to give customers a sense of security."You can't put the flat surface down and you have to hold it all the time. The straw is still in your hand","I am afraid of dropping it","This packaging is easy to turn over at a glance","The one I just bought last time came out just after taking a photo","I feel like it will be scattered if someone accidentally touched it."

Some people compare Li Shanshan's packing belt with the mesh bag bags previously used by Starbucks, saying that although the two are similar in materials and shapes, and both feature a simple and environmentally friendly design, Starbucks's "spider web" packing bag "has at least a bottom"., drinks are not easy to knock over when carried in your hand.

On the other hand, Li Shanshan's packing belt is only wrapped around the upper half of the cup when used, and there is no support at the bottom. Therefore, when a customer carries it in his hand, the beverage cup hanging in the air is likely to lose balance and occur during the customer's walk. rollover. Some people reported that the liquid in the cup had spilled all over the floor before they even walked out of the store with their drinks. They lamented that this packaging method was "too embarrassing."

At the same time, customers are not very acceptable to the brand's practice of "no matter how many cups you buy, as long as you don't pay extra for regular tote bags, the store will only provide packaging straps."

In their view, in order to give consumers a better purchasing experience, current tea brands basically provide appropriate packaging materials based on the quantity purchased, the temperature of the drink, etc. But when they go to Lishanshan store, consumers who want a handbag can only buy it at a higher price. They bluntly said that the packaged services provided by the brand policy to customers cannot meet their needs.

Due to environmental protection and economic considerations, it is not incomprehensible for the brand to provide self-picking users with packaging belts. It is just that for consumers, they choose to pack in the hope that they can safely carry the drinks without knocking over or leaking them. Take them away, so they are more concerned about whether the store can provide corresponding packaging services based on the customer's basic needs and usage scenarios. After all, no one wants the milk tea in their hands to be spilled on the road due to inappropriate packaging methods before they have even taken a sip.

Picture from: Xiaohongshu

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