Manner Co-branded Cup is a literary style?! Netizen: I almost didn't recognize it

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click on the attention| Daily Boutique Coffee Culture Magazine Coffee Workshop

Recently, Manner officially announced a joint partnership with fashion magazine "Izhou Fantastic Man" and fashion brand Thom Browne to launch the joint drink "Tiramisu Latte" and a joint canvas bag.

After its launch, the joint brand quickly attracted attention on social media and became the center of conversation among netizens. Interestingly, this time netizens discussed neither the speed at Manner stores after the event was launched, nor the taste of the new drinks did not meet public expectations, but the joint theme cups with new clothes.

It is understood that the joint cup launched by Manner this time focuses on a literary and artistic style. Literary quotes from writers such as Borges, Ian McEwan, Milan Kindland and other writers appear randomly on the cup. According to feedback on social media, whether it is a hot drink cup with black characters on a white background or a cold drink cup with white characters on a transparent background, it looks very literary and artistic after being replaced with a "new dress", which instantly hits the hearts of young people in literature and art.

For a time, many users opened Mini programs or takeout apps to buy a cup of coffee in order to get this Manner co-branded theme cup. For this reason, some regular customers gave up the habit of bringing their own cups and chose to pay 5 yuan more than usual to get the cultural style packaging cups they were longing for."I bought a set meal specially for this cup" and "high and low. Make a cup".

The first wave of crab-eaters couldn't wait to hold the new cup in their hands, or use it with a joint paper bag with a typesetting design comparable to a magazine cover, and take out photos one by one. Yan Yan party couldn't help but call Manner's limited packaging this time was really surprising,"beautiful and high-end."

However, although Manner's new cup is deeply loved by young literary and artistic people, it is not recognized by all users. Some people pointed out that on Manner's new packaging cups, the brand Logo has changed from the original inverted triangle to a line of small words, which is a little inconspicuous when mixed with literary quotes.

Although the packaging paper bag looks similar to the cover of a certain magazine, its brand logo is not prominent, so that some consumers who do not understand the joint venture cannot recognize that the "black" packaging bag contains their own coffee at first glance."I almost didn't recognize it when looking for takeout","Who can tell that it's Manner's takeout? "," When I first got it, I thought it was the wrong delivery,"saying that I almost caused unnecessary misunderstandings because I didn't recognize Manner's new packaging.

Many customers made no secret of their love for Manner's literary and artistic packaging. In their view, although only a few literary quotes are printed on the packaging cups, the joint theme cup seems to be very consistent with Manner's simple and generous brand tone, and consumers who receive the cups may not help but stop and take a look and think that Manner's new packaging gives users enough emotional value.

Also because the literary theme cup is popular among fans, some stores announced that the joint packaging has been sold out shortly after the event was launched. As a result, some customers reported that they had purchased the designated package but had not received the long-awaited limited cup. In response to this situation, Manner has said on social media that it will urgently replenish the inventory of joint limited packaging materials, and recommends that consumers call the store to understand the inventory situation before placing an order.

Picture from: Xiaohongshu

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