Lucky co-branded Ghost Destroyer Blade! Fans: I can't drink 8 cups of set meal

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Recently, Lucky has jointly cooperated with Shangguan Xuan on various platforms and the popular Japanese anime "Ghost Destroyer Blade", attracting the attention of a large number of fans.

Lucky's collaboration partner,"Ghost Killing Blade", has won the love of many anime fans for its unique plot setting, distinctive characters and wonderful fighting pictures, and has become one of the widely acclaimed Japanese comics works at home and abroad in recent years. one. Therefore, when they learned that Lucky had jointly collaborated with the work, fans couldn't help but look forward to it.

Judging from the official publicity posters, in addition to the classic "joint three-piece set" packaging cups, paper bags, and cup sets, Lucky also launched a variety of peripheral products such as stickers, acrylic stickers, and refrigerator stickers. There are not only single characters on the pattern, but also group portraits that gather all members to meet the different needs of anime fans.

Also due to the large number of styles surrounding Ruixing's joint event, in order to avoid being unable to distribute products according to the needs of users ordering, Ruixing's shop assistants mostly do their homework early, remember the names and appearance of each character in advance, and post homemade cheat sheets inside the bar, etc. can be said to be fully prepared.

However, after the newsletter event was updated, the ticket machine in the store did not keep dispensing orders one by one as usual. There is still a lot of stock in the surrounding area where Ruixing workers are expected to be sold out within a day. Facing the whole box of well-packed themed surroundings in the warehouse, Ruixing people couldn't help but ask questions,"This is the first time I saw the slow-selling surrounding Ruixing. What's the reason?","No one bought it for two days. I am full of expectations. The result is not as good as the glory of the king."

Faced with the questions of Lucky employees, many fans left messages in the comment area one after another in response,"I can't rush it, it's too expensive","It's so hard to rush leeks together","I can't drink as many as eight cups at once."

Ruixing Mini programs show that the prices of the designated co-branded packages around this time vary. Since a single-cup package costs more than a dozen yuan, there are also eight-cup drink packages costing 229 yuan. Different price packages correspond to different styles of peripherals, which means that if neighboring parties want to collect the entire set of co-branded peripherals as in the past, it will cost at least more than 300 yuan, and at the same time, they will also have to drink more than a dozen cups of drinks that may not suit their taste.

This situation really surprised anime fans who were full of expectations. In their view, most of the joint cooperation packages previously launched by Lucky cost 30 to 40 yuan. Neighboring parties spend more than 100 to buy one or two packages to collect a full set of peripherals. Therefore, after some comparison, many netizens bluntly said that the brand gave the designated package The pricing exceeded their psychological expectations, and the theme package bundled with multiple drinks even discouraged many users who did not have milk tea.

In addition, loyal fans pointed out that the product pattern selected by the brand this time is actually an old picture of the surrounding area that has been launched by the animation official, saying that for old fans, the design of the surrounding area of Ruixing's theme lacks new ideas and is difficult to attract anime fans. They pay for this,"Why don't you buy millet and watch a movie with this money?" and "This money is not as good as watching a movie directly and getting exquisite materials."

Picture from: Xiaohongshu

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