When in Rome, do as the Romans do! Mixue Ice City launches "200% sweetness" milk tea in the United States!

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click on the attention| Daily Boutique Coffee Culture Magazine Coffee Workshop

Since late September this year, relevant news that Mixue Ice City is about to enter the North American market has been reported on the Internet from time to time. Netizens in the United States, Mexico and other places have posted store addresses, on-site construction photos, etc. on social platforms, arousing the curiosity and attention of a large number of users. Recently, Mixue Ice City has made new progress in its entry into the United States.

Recently, many China netizens in Los Angeles posted that the Mixue Ice City store on the Walk of Fame in Hollywood is about to officially open. The store's warm-up activity for its opening has given out hundreds of drinks for free. Local China students who drank it in advance said that the appearance of the American version of Mixue Ice City is basically the same as that of the country, and the taste is similar to that of the country.

At the same time, local netizens searched on the delivery platform and found that a merchant named "MIXUE (Hollywood)" had put on two pre-sale packages, with meal pickup times from December 19 to December 21. Both sets are priced at US$3.99 (approximately RMB 28) and include two cups of tea and an ice cream. If new users register to purchase, the minimum price of the package is only US$1.17 (approximately RMB 8.2).

Unexpectedly, after seeing the screenshots of the ordering orders shared by local users, the focus of many netizens 'discussion was not on the affordable price of the pre-sale package, but on the optional sweetness of the shocking drink. The picture shows that the person who orders the order can adjust the temperature and sweetness of the tea in the set meal. In addition to the well-known normal sugar and seven-point sugar, the sweetness options also include "120% sugar" and "150% sugar".,"200% sugar".

The unimaginable "double sweetness" immediately surprised the onlookers and bluntly said,"200??? I'm afraid the sugar won't melt "," My God, I never thought there would be such an option "," Can it dissolve so much sugar? Will it crystallize out? "。

In the impression of many domestic users, the drinks in Mixue Ice City are generally sweet, and most people will reduce the sweetness appropriately according to their personal tastes."Three-point sugar" and "sugar-free" have long become the default drinks options for some users. So when they saw "200% sugar" that had hardly appeared in China, they only felt that the picture in front of them was too unbelievable.

However, netizens living in the United States believe that the new sweetness options in Mixue Ice City can be said to be local as the Romans do. They introduced that unlike the domestic market, which focuses on reducing sugar and sugar, the U.S. market has long been in an overall sweet-loving eating environment. Foods such as milk tea, coffee, snacks and desserts have higher sugar content than similar domestic products. Therefore, in their view,"200% sugar" is undoubtedly a formula adjustment based on local conditions by the brand, and it is not abrupt to say that this move is not unexpected.

In addition, some people pointed out that the "200% sugar" that domestic fans find difficult to accept may be just the sweetness of "70% sugar" in the mouth of American consumers. They believe that Mixue Ice City can add sugar adding options such as "500% sugar" and "1000% sugar" based on local citizens 'feedback on the taste of milk tea to cater to American eating habits and attract more sweet-loving local users to try buying it.

Picture from: Xiaohongshu

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