Chain tea shops collect gifts and are "customized with the same model"! Merchant: I really didn't expect it

▲

click on the attention| Daily Boutique Coffee Culture Magazine Coffee Workshop

Recently, Chayueshan, a Guangdong chain tea beverage brand, had no choice but to post a five-year gathering event since the brand opened its store.

It is reported that in order to attract consumers to become repeat customers, the brand has launched a "paper clip activity" at the beginning of the store-users will give a paper clip along with the cup when purchasing drinks. The paper clip can be used for customers 'daily study and work., you can also accumulate a certain amount and exchange drinks at offline stores at a conversion ratio of "1 paper clip =1 yuan."

This unique retail event has been widely loved by customers since its launch. As a result, merchants insist on using physical gifts. During the event, they have launched specially shaped paper clips such as small yellow ducks, milk tea cups, and tea cups.

However, in recent times, the brand has discovered that some of the paper clips "returned" to stores are actually copycats. Through the comparison of the pictures, we can see that the two white milk tea cups received by the store are of different sizes. The smaller one on the left is a genuine product designed by the brand, and the slightly larger one on the right is a "fake" customized version of the same model by the online store.

Judging from the shopping platform, the price of milk tea cups with similar shapes is not high, and you can buy 40 of them for a cup of milk tea. According to the exchange ratio set by the brand, if a "interested person" comes to the store with a paper clip purchased online, the clerk can exchange the money for one cup of milk tea for two cups of freshly made tea without realizing it.

In fact, the merchants and shop assistants did not notice the abnormality of the paper clip before. When customers come to the store with gifts to redeem them, the unguarded staff accepts all the orders, and inadvertently gives these wrong paper clips to other ordering users, resulting in varying sizes of paper clips accumulated in the hands of customers who have purchased today. This situation really exceeded the expectations of the merchant, who shouted,"I really didn't expect someone to order the same product in exchange for a drink."

Based on this, considering that physical gifts have been "customized with the same item" and it is difficult to tell whether the customers who come to redeem have actually consumed it, the merchant was forced to announce that this five-year event was about to end and informed users that it would be changed to online collection mode in the future. Old users who have collected a lot of paper clips can take their "savings" over the years to the nearest store to exchange drinks before the official end of the event.

Hearing the store's helpless decision, most regular customers felt regretful and sorry,"I'm really sad not to release it." But some people were quite indignant about this,"What are those who are honestly saved? Am I unlucky? "," Is this all they need?"" Spending money to cheat is not a piece of wool, is it?"" I also searched for my brothers and sisters to find out how these gods exist for paper clips."

However, some old users believe that although physical gifts can create brand differentiation and let customers remember brand characteristics, this point-gathering method itself has flaws. It is bluntly stated that as long as someone wants to exploit loopholes in the rules, there will be extremely similar "fake" like this. So in their view, merchants can actually keep small gifts with memory points and use over-the-line collection such as Mini programs to improve drink redemption rules.

Picture from: Xiaohongshu

Disclaimer: Some pictures in this article come from the Internet, and some content on the website, such as pictures, will respect the copyright of the original work and indicate the source. However, due to the huge quantity, there will be some pictures and texts that have not been marked in time. Please forgive me. If the original author has any dispute, he can contact the website to deal with it. Once verified, we will immediately correct it. It will be edited by "Coffee Workshop." Please indicate if it is infringed. Please inform us to delete it. Thank you ~

Important Notice :

前街咖啡 FrontStreet Coffee has moved to new addredd:

FrontStreet Coffee Address: 315,Donghua East Road,GuangZhou

Tel:020 38364473