Jasmine milk tea, a new cup of ice?! Netizen: Why don't you just sell ice cubes

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click on the attention| Daily Boutique Coffee Culture Magazine Coffee Workshop

Recently, the chain tea beverage brand Jasmine Milk White launched a season-limited "Qixiang Guava Series" and launched two new drinks,"Jasmine Cream Guava" and "Jasmine Guava Milk Skin".

According to official propaganda, the "Qixiang Guava Series" uses the seasonal red heart guava. The juice extracted from fresh fruits is mixed with milk, green tea, etc. in proportion to make a cup of creative drink with unique flavor. When these two pink and high-quality new products appeared on the menu of the Mini programs, a large number of "Guava Heads" were attracted by them and couldn't help but order a cup and try it.

As a result, not long after the new jasmine milk white was put on the shelves, the first batch of feedback from drinkers successively appeared on social media. Interestingly, the most feedback from most consumers after trying it is not whether the drink tastes good or not, but "one drink is half a cup of ice."

Due to the drop in temperatures, users in many places will give priority to "less ice" when ordering new products of jasmine cream, hoping to drink drinks that are not too cold. However, when they received the drink and manually fished out the ice cubes, they found that a cup of tea with the label "Less Ice" had shrunk by more than half after removing the ice cubes, and a full bowl of ice cubes were salvaged.

Users said that most Jasmine Milk drinks do not have the option to remove ice. If you don't want to drink too cold drinks, you can only choose less ice. After receiving them, you can manually remove the ice. You can't get a drink without ice through order notes.

In the impression of most milk tea consumers, if there are more than 20 pieces of ice in a normally iced cup of milk tea, then the number of ice cubes in the corresponding low-ice drink should be reduced by half. However, according to feedback from netizens, the number of ice cubes they fished out from the new little ice guava they bought from Jasmine Cream was basically a dozen or more. Some customers even said,"The little ice I ordered was actually manually fished out 35 pieces of ice." The number of ice cubes used to call Jasmine Cream products really exceeded their expectations.

In addition, some consumers who pay attention to cost performance said that the price of new Jasmine Milk White products is around 20 yuan, and no matter whether they choose normal ice or less ice, after receiving the drink and removing the ice cubes, they will only have less than half of the capacity of the packaging cup, joking that half of the milk tea money you spend is spent on buying ice cubes.

Faced with witty or sharp complaints from netizens, the Jasmine Milk White workers who paid attention to this situation were quite helpless. Employees revealed that when making drinks,"normal ice and less ice are the same ice line", which means that no matter whether the customer chooses normal ice or less ice, the actual number of ice cubes added to the product is similar, and it will not be as expected by users."Half the number of ice cubes."

At the same time, the milk tea workers said that the brand has strict production standards, so under surveillance, they can only make it according to the prescribed ratio of the drink formula. If they meet customers 'requirements for a while and make de-iced drinks, money may be deducted afterwards. As a result, many people admitted that they were very helpless when receiving complaints and negative reviews from customers such as "half a cup of ice" and "removing ice is not enough"."We are all complaining about a pile of ice ourselves."

Picture from: Xiaohongshu

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