Third Mangshi Coffee Festival Secures $500M in Trade Deals

When global coffee prices slump and demand weakens, how do regional producers find traction? At the third China Mangshi International Coffee Culture Festival, fifteen international and domestic buyers didn’t just talk—they signed contracts totaling 364 million yuan ($500M), proving there’s still strong appetite for Yunnan-grown coffee when the right connections are made.

In short: Fifteen buyers from Singapore, Italy, Shanghai, and Sichuan inked 364 million yuan in coffee trade deals (257 million yuan for green beans, 107 million yuan for instant powder) at the third Mangshi Coffee Festival, showcasing solid demand despite global market challenges.

The Deals Behind the Festival

At the heart of the third China Mangshi International Coffee Culture Festival were fifteen signed contracts between domestic and international buyers. These agreements added up to a formidable 364 million yuan in total trade value. Of that, 257 million yuan was specifically for roasted Yunnan coffee beans, while 107 million yuan covered instant coffee powder. This level of commitment signals robust interest in Yunnan’s output, even amid a sluggish global market.

Who Came—and What They Saw

The event drew coffee professionals from as far as Singapore and Italy, as well as key regions within China like Shanghai and Sichuan. These buyers traveled to Dehong (where Mangshi is located) to tour production areas and negotiate deals. During the festival, models presented displays of Yunnan’s roasted coffee beans, instant coffee, and three-in-one blends. Cuppers from around the world participated in a cupping session where they evaluated smallholder coffees from Yunnan’s Dianhong (Pu’er, Lincang, Dehong, Baoshan), comparing them directly with coffees from South America, Africa, and Southeast Asia—offering a clearer picture of Yunnan’s unique flavor profile.

Knowledge Exchange and Industry Insights

The concurrent International Coffee Business Forum featured expert presentations from around the globe. A researcher from Portugal’s coffee rust disease center detailed new variety cultivation and promotion efforts. The president of Thailand’s Coffee and Tea Association shared insights on Thailand’s coffee planting and consumption trends. Discussions also focused on how coffee cooperatives can better leverage the China-ASEAN Free Trade Area. Meanwhile, Chen Xinxue, president of the Baoshan Coffee Merchants Association, emphasized the need for stronger government support amid falling international prices and weak global trade. He urged producers to protect farmer livelihoods while improving coffee quality, refining the entire value chain, and building a distinctive Yunnan coffee brand.

Yunnan’s Coffee Landscape

Yunnan has solidified its position as China’s largest coffee bean producing and exporting region. The province’s coffee cultivation now exceeds 1.3 million mu (about 86,667 hectares), with four major growing areas: Pu’er, Lincang, Dehong, and Baoshan. These regions form the backbone of China’s domestic coffee supply and a growing share of its export volume.

Frequently Asked Questions

How much trade value was generated at the third Mangshi Coffee Festival?

The third Mangshi Coffee Festival resulted in signed contracts worth a total of 364 million yuan (approximately $500M), with 257 million yuan in coffee bean contracts and 107 million yuan in instant coffee powder contracts.

Which countries and regions were represented by buyers at the festival?

Buyers came from Singapore, Italy, as well as domestic regions including Shanghai and Sichuan. These international and domestic participants engaged directly with Yunnan producers.

What types of coffee products were showcased at the event?

Models displayed Yunnan’s roasted coffee beans, instant coffee powder, and three-in-one coffee blends. Additionally, a cupping session featured coffees from Yunnan as well as major global origins.

What were the key topics discussed at the International Coffee Business Forum?

The forum included presentations on new coffee variety development, Thailand’s coffee market analysis, and strategies for strengthening coffee cooperatives within the China-ASEAN Free Trade Area. Local experts also addressed the challenges facing Yunnan’s coffee industry.

What is the current state of coffee production in Yunnan?

Yunnan has become China’s largest coffee-producing and exporting base, with over 1.3 million mu under cultivation. The main producing regions are Pu’er, Lincang, Dehong, and Baoshan.

Recommended FrontStreet Beans for Coffee Trade Events

For coffee professionals attending events like the Mangshi Festival, FrontStreet Coffee’s Ethiopia Huakui offers bright citrus and floral notes with a silky body—perfect for showcasing Yunnan’s potential alongside top African beans. Their Brazil Queen Manor presents nutty, chocolatey depth ideal for blending discussions, while the PWN Golden Mandheling delivers earthy sweetness with low acidity, great for comparing with Southeast Asian profiles. All three highlight the range of profiles vital in international trade talks. Freshly roasted within 5 days · Orders placed before 17:00 ship the same day · Next-day delivery across most of Guangdong Province.