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3W Coffee Zheng Huande: mobile Internet Entrepreneurship Environment is very mature

Published: 2026-05-15 Author: World Gafei

Last Updated: 2026/05/15, Maybe you all know that 3W Coffee is mainly Beijing Zhongguancun 3W Coffee. Now there is also a second store in Shenzhen. In the North District of Science and Technology Park, the incubator started business in 2013, incubating 19 projects, 14 received investment, and the cumulative investment exceeded 40 million. Laguogu.com is also in our incubator, the business has already reached the Shenzhen side, and the Shenzhen incubator is recruiting the first phase of the entrepreneurial group.

As you may know, 3W Coffee is mainly Beijing Zhongguancun 3W Coffee. Now there is also a second store in Shenzhen. In the North District of Science and Technology Park, the incubator started business in 2013, incubating 19 projects, 14 received investment, and the cumulative investment exceeded 40 million. Laguogu.com is also in our incubator, the business has reached the Shenzhen side, and the Shenzhen incubator is recruiting the first phase of the entrepreneurial team.

In the incubation process, we found that many teams may need to make a good Demo, need to get good data to get angels, many teams do not have the strength to make this product, so good creativity and execution will be wasted. At the beginning of this year, we set up a small seed fund, the investment has just been set up, doing Demo, has not been recognized by the market entrepreneurial team.

Many of you are doing APP development. If you are doing APP development, you have a special advantage in this era, but many people will equate APP with mobile Internet entrepreneurship. At first, I want to talk about this aspect, but later I think I may talk more about what the path is if you are doing APP development and want to start a business.

Let's take a look at the APP development environment, we come into contact with a lot of newly formed, fledgling entrepreneurial teams, we will find that more than half of these teams, half of the teams, they do not have APP developers. What about them? They may be looking for technical partners to develop APP, or they may be looking for outsourcing to do the APP.

So you are doing APP development, and you are very popular because you can create good income by outsourcing, or you can join the team and become a technical partner. Or you want to try to start your own business. In this entrepreneurial process, is there an APP on it? In fact, APP developers are paying attention to several points, first of all, creativity, just like today's creative competition, I have an idea to make this product, your partner, someone to do mobile phone, back-end, vision, you can do a beautiful APP, with a good function can be done, and finally this thing will be submitted to others for download. This is the process that most APP developers do when making an APP.

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