Coffee startups Jiang Hai students pursue Italian Coffee Dream
When it comes to coffee, many people may immediately think of popular films such as "Coffee Prince one" and "36th Story". It is the dream of many young people to open their own coffee shop. Xu Jiansi, a computer major graduate of Jianghai University in 2000, is one of them. Nine years after graduation, he gave up his stable job in a well-known company and embarked on a journey to pursue the Italian coffee dream. Since he started his business, he has opened 43 franchise stores across the country.
Entrepreneurship
Give up a stable job
Self-created coffee brand
At the beginning of the new semester, Jianghai College opened a cafe called Italian Dream, which is Xu Jiansi's ninth franchise store in Yangzhou. Look at the whole country, from Lianyungang, Yancheng and Zhenjiang in the province to Ningbo, Guiyang and Urumqi outside the province. In just four years, Xu Jiansi has set up 43 franchise stores.
"in college, I majored in computer application; after graduation, I successfully joined the Shepherd Group and worked for nine years." Xu Jiansi said that after nine years of marriage and giving birth to children, he can be happy to keep a stable career, but he can never resist the heart full of coffee dreams.
In 2010, Xu Jiansi's friend returned from studying in Italy, and their dreams of starting a coffee shop hit it off. Xu Jiansi made up his mind to quit his job and put all his savings into the coffee business. "the first store was set up in the center of the city, and the upfront investment alone cost 300000." At the beginning, Xu Jiansi couldn't get to the bottom of his mind. "if he fails, he will really lose his fortune." It is precisely because he has burned his bridges and cut off his own back road that Xu Jiansi is trying to do a good job in the coffee shop.
innovate
Every season for customers
Send us a list of fresh drinks
The first year of the creation of the "Italian Dream" brand, but also the fastest growing year. "at that time, the Yangzhou coffee market was not as ubiquitous as it is now, and it was easy for a small shop to operate, but the following year it was obvious that the stamina of the 'Italian Dream' was insufficient." Xu Jiansi said.
In 2012, coffee shops in Yangzhou opened their doors as if they had an appointment. Xu Jiansi's "Italian Dream" has also been hit. "only innovation is the driving force for development." So Xu Jiansi put more energy into new product development. "Coffee is not necessarily the protagonist all the year round. Summer is hot. Customers prefer fruit drinks with bubbles. In winter, we will launch a series of health care for women." Every time there is a change of season, Xu Jiansi will put on a new menu. In addition, every year, Xu Jiansi will set aside time for large-scale exhibitions in Shanghai, Guangzhou and other places. "in first-tier cities, it is easier for us to absorb the new elements that customers like."
"when the first person enters the market, he can make money, but when 100 people enter, the market exceeds demand. So, the first sip of water is sweet, but the water behind it has gone sour. " Xu Jiansi believes that how far the "Italian Dream" can go needs to be tested by the market. Over the next two years, the market gave Xu Jiansi a satisfactory answer: franchisees from all over the country have thrown olive branches, from the first small store in downtown Yangzhou, to now has opened 43 franchise stores.
Dream
Open the "Italian Dream" all over China
Coffee chain
Xu Jiansi said that in the new historical opportunity and market environment, "Italian Dream" coffee has gradually established its own logistics and distribution center and training base. He uses his professional knowledge to design a member management system, and each franchisee can place an order for raw materials through an online order.
"now the dream of many post-80s and post-90s young people is to own their own coffee shop, which is a beautiful vision for them. Our goal is to help everyone who has a dream to bring the fragrance of espresso to China. Open your own coffee chain in China." Xu Jiansi said that with the continuous improvement of living standards, people's taste is also improving, with the ability to consume coffee. Now the coffee culture has been gradually globalized. "my dream is to create a coffee chain that enjoys a good reputation at home and abroad, and to create a mainstream coffee culture."
- Prev
Self-test of 10 symptoms of caffeine addiction
According to the US website caffeineinformer, if you are in a situation where you are mad without Coke and sleepy without coffee, you must be vigilant. Experts say the body absorbs up to 99% of caffeine, which can be transmitted to various tissues and organs of the body, stimulating the central nervous system and causing a series of effects. It is reported that health experts have
- Next
Interpreting the slow life culture of handmade coffee with fine coffee
The luxury of handmade coffee is not about money, it's about time. This is the philosophy that the Thai people have always adhered to. They have emerged on the domestic e-commerce platform. They hope to build a boutique coffee brand and strive to win the first place in the third coffee wave. They have been practicing in the whole process and improving on the products only to make more coffee lovers.
Related
- The more you look at it, the weirder it becomes?! Lucky linkage cup print three-eyed Tom Cat!
- Self-delivery modification was rejected! Customers come to the door and throw coffee angrily?!
- What degree of grind should I use to make coffee by hand? How fine should the coffee powder be ground with cold ice drops? What is the No. 20 screen? How fine are the grains of fine sugar? What is the appropriate grind for the espresso?
- Why is coffee bean watches always oily? Are the oil out of the coffee beans stale? Are oily coffee beans of higher quality? What is the difference between deep and light coffee?
- How long is the taste period for coffee? How long is the best time to finish your coffee? How long can coffee stay in a thermos cup? What is the best degree of hand-brewed coffee?
- Pour out all the raw materials! Many Lucky products are off the market!
- "Haidilao in the milk tea industry" Kawangka quietly increases its prices again! Netizen: No more drinking!
- Ask for 20,000 yuan! Coffee shop managers trick employees into fake marriages?!
- Milk tea takeout "strong" with 10 packs of tissue?! User: No collection or delivery
- Which is sour, deep-roasted or lightly roasted coffee? Do people who know coffee want light or deep roast? What is the difference in the degree of roasting coffee? What is the difference between lightly roasted coffee and deeply roasted coffee?