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The more polite the customers in creative cafes, the cheaper the coffee is.

Published: 2026-07-17 Author: World Gafei

Last Updated: 2026/07/17, In order to get customers used to polite language, a cafe in New South Wales, Australia has launched a new charging measure: the degree to which customers use polite language when ordering food determines the price of coffee, and the more polite customers are, the cheaper the coffee will be. The owner of the cafe put a unique billboard in front of the shop, which read: when ordering, it is said that a cup of coffee costs $5.

为使顾客习惯使用礼貌用语，澳大利亚新南威尔士州一家咖啡馆推出了一种收费新举措：顾客点餐时使用礼貌用语的程度决定咖啡的价格，顾客越有礼貌，咖啡就越便宜。

An Australia cafe in New South Wales has launched a new fee system to get customers used to polite language: the degree to which customers use polite language when ordering determines the price of coffee. The more polite customers are, the cheaper the coffee.

The owner of the cafe placed a unique billboard at the entrance of the restaurant, which read: When ordering, say "a cup of coffee" for $5, if you say "please give me a cup of coffee" for $4.50, and "good morning, please give me a cup of coffee" for only $4. This measure has only been implemented for two months, but the results are remarkable. Kev Chilver, the owner, and his wife said they were trying to bring back the importance of politeness and encourage customers to use polite language. Billboards have been popular with customers since they were put out, and they are actively changing their attitudes.

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