Century-old CAFFE PASCUCCI founded Commonweal Coffee Salon

Like Chinese tea culture, coffee as a global consumer drink also contains rich history and connotation. British rigor, French gaudy and American coffee are all telling the charm of coffee with the culture of their respective countries. Compared with others, espresso, as a coffee representative with a long history, often reflects the taste and connotation of a coffee lover.

According to an annual survey from the American Coffee Association, the number of Americans who drink regular coffee every day has fallen from 39% in 2013 to 35% in 2014, and has been declining continuously. But espresso, or espresso, such as lattes and cappuccinos, has become popular in the United States. About 3000 of those surveyed drank espresso every day, accounting for 18 per cent of the population, up from 13 per cent in 2013. Italian coffee with a longer history, more mellow taste and more exquisite production is influencing the pattern of the world coffee market with its quality, culture and unique technology. In early 2014, Italian century-old coffee brand CAFFE PASCUCCI entered the Chinese market with high profile and plans to open 165 stores in China within three years to provide Chinese consumers with an orthodox espresso experience.

Coffee salon is praised for its professional level

As the first Italian high-end coffee brand to enter China, CAFFE PASCUCCI is still new to Chinese consumers. However, it is this unfamiliarity with Italian coffee that contributes to CAFFE PASCUCCI's responsibility to Chinese coffee lovers. As a result, a series of public welfare coffee salons are being sought after by Italian coffee lovers.

The reporter learned, "CAFFE PASCUCCI's commonweal coffee salon has held three consecutive issues, and all the people who come to listen to the lecture are Italian coffee lovers, and each issue has attracted more people than the previous one, and the response is very good." The head of CAFFE PASCUCCI said, "the purpose of the salon is very simple, which is to provide a communication platform for Italian coffee lovers, and through professional and systematic study, let them fully understand Italian coffee culture and make pure espresso." CAFFE PASCUCCI coffee passports will also be issued to participants at the end of each training session. "very professional, can learn a lot of practical skills." A trainee who participated in the training said. In the course of the training, the trainees also have the opportunity to communicate with baristas from CAFFE PASCUCCI Italy, learn coffee hand-drawn flowers, taste, including coffee bean variety system knowledge, etc., the course content is very rich, professional level is not inferior to the training institutions.

A cup of coffee takes a hundred years to taste.

The reason why Italian coffee is different lies in its historical inheritance and accumulation. There is a famous saying in Italy: "Men should be like good coffee, strong and enthusiastic." So there are two things to be careful about when you go sightseeing in Italy: one is a man and the other is coffee. In Italy, coffee and men are actually two different things. "Italians love coffee just as Chinese people like tea." "on average, they drink at least five cups of coffee a day, from getting up in the morning to before going to bed," said the head of CAFFE PASCUCCI. The barista from the Italian headquarters even thought: "without coffee, I don't know how to live."

Compared with the Chinese market, CAFFE PASCUCCI has long been synonymous with authentic Italian coffee in foreign markets. Its coffee followers are all over the world, with more than 500 stores in more than 30 countries such as France, Russia and South Korea. "No matter where you are in the world, as long as you walk into the CAFFE PASCUCCI store, the coffee quality, experience and service you enjoy are the same and unparalleled." This is not only CAFFE PASCUCCI's solemn commitment to consumers, but also the global standardized management principle that the brand always adheres to.

A leisurely coffee fragrance, soaking through a hundred years. Italy, which does not produce a single grain of coffee, is the second largest exporter of roasted coffee beans in the world. Coffee has become Italy's "cultural ambassador" in the world. If you are keen on drinking coffee and love the real coffee culture, the CAFFE PASCUCCI pro bono coffee salon will open the door to professional coffee tasting. It will show you the custom, history and culture of Italian coffee, tell you interesting stories behind coffee, and take you into a three-dimensional world of Italian coffee. "the process of espresso in China has just begun, as the slogan of CAFFE PASCUCCI says'A perfect to start your day.' We look forward to becoming the perfect space in the eyes of Chinese consumers, so that your day starts with a cup of espresso. "