Cafes are popular and Dou City's characteristic business model can win business opportunities.

With the rise of young and fashionable people and the settlement of foreign cultures, coffee culture has developed rapidly in Suining. Coffee, a western-style drink, has been accepted by more and more Suining people, and cafes have blossomed everywhere. The competition in the coffee shop industry is becoming more and more fierce. How to occupy a place in the competition has become an obstacle for many entrepreneurs.

Today, coffee is no longer just a drink, it is also gradually closely linked with fashion and taste, reflecting the high quality of modern life. Make friends and talk to each other, business talks, leisure and pleasure, most consumers also enjoy life in a cup of coffee filled with music. However, with the increase of cafes, the market competitiveness is also increasing, and the homogenization tendency of cafes is becoming more and more serious. So how can these coffee shop entrepreneurs survive in a highly competitive market?

Market situation Cafe is popular in Suining

When you are tired of shopping, go to the cafe for a rest; get together with friends and have a heart-to-heart talk in the cafe; talk business with customers and go to the cafe.

Now, walking in the streets of Suining, cafes can be seen everywhere. Nowadays, citizens can not only find cafes near shopping malls, but also enjoy the intimate service brought by cafes in neighborhoods, parks, secluded alleys and other places.

Miss Hu, who works near the business district, often goes to cafes. All kinds of cafes in Suining have left her figure. For her, cafes can not only taste mellow coffee, but also relieve fatigue. "I am very tired from work every day. I will go to a cafe when I am free." Miss Hu said that compared with other leisure places, the cafe is relatively quiet and comfortable, so she can calm down here.

Jiang Xia, 24, doesn't drink much coffee herself, but she always chooses a coffee shop to go out with her friends. "the cafe environment is very good, very suitable for us to party, chat, in a daze." Jiang Xia says that special cafes attract her the most, such as Suining's pet cafe. She is delighted with the beautiful environment, lovely cats and intimate friends. In this way, her "girlish heart" is "cute" in the cafe.

In the interview, the reporter found that consumers like this are not in the minority, drinking coffee, dating, chatting and so on are the reasons why they go to the coffee shop. In addition to providing drinks, cafes are also taking on more and more functions. whenever characteristic cafes open, many consumers will first "experiment" and then call on friends to "catch up with the trend."

The reporter investigated the characteristic operation and let the coffee shop occupy the business opportunity.

With the improvement of living standards, people's pursuit is no longer limited to the material, but also to the pursuit of spiritual pleasure. Similarly, the preference for cafes is also shown here. In the survey, the reporter found that most consumers prefer characteristic cafes, and their decoration style, decorations, store features and other aspects are the factors of whether consumers choose or not. Compared with the relatively large chain cafes, Suining also creates many characteristic coffee brands, and its flexible style and eclectic form also have strong competitiveness.

"I am a pet-themed specialty cafe with eight cats, and it is these cats that bring me more guests." Gong Zhi, owner of Mary and Cat Cafe, said that although the cafe is located in a relatively secluded alley, its unique form of operation has also attracted many customers. Because there are relatively many cafes now, if you want to stand out in the incentive competition, you must rely on characteristics, which is the magic weapon for cafes to attract and retain customers. Of course, this is also the direction of the transformation of many traditional cafes.

Not only pet cafes, Suining's nostalgic coffee, coffee restaurants, bar coffee and other specialty coffee business model has also attracted a large number of consumers. Recently, cafes such as "Internet cafes" and "24-hour cafes" have also appeared in Suining. Through the combination of Internet cafes and coffee, the traditional "messy" image of Internet cafes has been changed, showing people with the clean and elegant appearance of cafes, providing coffee, meals and other services in addition to computer billing on time.