Only "4C" beans are selected when purchasing coffee beans in Yunnan.

Coffee is one of the most popular drinks in the world today, with global consumption of more than 1.5 billion cups a day. Today, Nestle Coffee is almost synonymous with coffee because the world consumes 4600 cups of Nestle coffee per second. In order to meet consumer demand, Nestl é has set up 26 Nestle coffee production plants around the world, two of which are located in China. After several years of training and preparation, since the beginning of the 2014-2015 procurement season, all coffee beans purchased by Nestl é in Yunnan have passed 4C certification.

In order to help Yunnan coffee industry comply with the development trend of the international coffee industry and help coffee growers integrate with international standards, with the support of the local government and partners, Nestle coffee experts have conducted free training on 4C (Common Code for the Coffee Community, the general management rules of the coffee community) to coffee farmers and coffee companies with long-term cooperative relations since 2012. Up to now, more than 2600 partners in five batches have passed 4C certification, benefiting nearly 36000 farmers, covering nearly 200000 mu of acreage.

4C is a widely accepted management rule in the world, which involves the sustainable development of all aspects of the supply chain, such as coffee cultivation, production, processing and marketing, aiming at promoting the sustainable development of coffee production, processing and trade. More and more international coffee buyers require that the coffee they buy must meet the requirements of 4C or equivalent. In the coffee bean purchasing season from 2012 to 2013, more than 1 / 3 of the coffee beans purchased by Nestle's Pu'er purchasing station meet the 4C standard and are mainly exported to the international market. At the same time, in order to encourage farmers to produce high-quality coffee in a sustainable way, Nestl é has set up a "4C incentive to create shared value Fund" since 2013. In the 2014-2015 purchasing season, Nestl é fulfilled its previous commitment to purchase 100% of 4C certified coffee beans.

Mr. Hute, head of Nestl é Yunnan Coffee expert Group, said: "in order to ensure the smooth development of the 2014-2015 procurement season, Nestl é Pu'er agronomic service team has invested a lot of time and energy. In this way, on the one hand, it can help them tap their production potential, improve coffee quality and increase their income; on the other hand, it will help Yunnan's coffee planting industry to improve the basic management of the coffee growing industry from the social, environmental and economic aspects of the 4C management principles, and to carry out coffee cultivation in a sustainable way. "

As the first multinational company to invest in agriculture in southwest China, Nestl é, adhering to the consistent company management philosophy of "creating shared value" for 26 years, has been committed to cooperating with relevant departments in Yunnan to jointly promote the industrialization of coffee. After 26 years of efforts, Nestle's hard work in Yunnan has had a profound impact on the coffee industry and economic development in the region. At present, Yunnan has gradually developed into a high-quality small-seed coffee bean producing area with vigorous development, rich profits and deeply concerned by the global coffee industry. Nestle's coffee development project in Yunnan has won recognition from all walks of life, won the United Nations "2012 World Business and Development Award", and was awarded the United Nations "2012 Global Compact China Best practices" in the same year.