Revenue of 2.0996 trillion yuan in the first 11 months of catering increased by 13.4%.

"in the first 11 months, national catering revenue reached 2.0996 trillion yuan, an increase of 13.4 percent, maintaining a slight rebound since August." This was revealed by Su Qiucheng, president of the Chinese Cuisine Association, at the national experience exchange meeting on the transformation and upgrading of key enterprises in the catering industry from December 15 to 16.

In order to deeply study and implement the spirit of the 18th CPC National Congress in the national catering industry, and sum up the implementation of the spirit of the Chinese Cuisine Association's "strengthening confidence, actively responding, overcoming difficulties, transforming and upgrading-- Summit of leading entrepreneurs in China's Catering Industry", exchange the experience of transformation and upgrading of leading catering enterprises in various places, and plan the next step of catering industry development ideas, hosted by the China Cuisine Association on December 15-16. Beijing Catering Industry Association, Beijing Cuisine Association, Chongqing Catering Industry Association, Chongqing Catering Chamber of Commerce, Shandong Cuisine Association, Guangdong Food Service Industry Association, Yunnan Food and Food Industry Association and other industry organizations supported the national experience exchange meeting on the transformation and upgrading of key enterprises in the catering industry was held in Beijing.

President Su Qiucheng said in his speech that national catering revenue reached 2.0996 trillion yuan in the first 11 months, an increase of 13.4%, maintaining a slight rebound since August, but it is difficult to exceed 14% for the whole year. The catering industry should consolidate the momentum of recovery, take the initiative to seek innovation and change, and speed up the transformation to technology-driven transformation, scientific management transformation, intelligent service transformation, green and low-carbon transformation, comprehensively optimize product structure, innovate business models, expand service areas, enhance cultural creativity, and realize the modernization of traditional industries. He believes that the transformation and upgrading of the catering industry is a strategic, overall, and systematic change process, and we must persist in seeking change in the course of development and promoting development in the process of transformation. He asked the entrepreneurs of the vast number of catering enterprises to think before action, be clearly aware of the importance, difficulty and long-term nature of transformation and upgrading, and further enhance their firmness, consciousness and initiative. It is necessary to grasp the principles of market orientation and coordinated development in transformation and upgrading, and properly handle the relationship between specialization and diversification as well as the relationship between the stage of development and the path of transformation. He hopes that the leading entrepreneurs will have the courage to take responsibility, continue to play an exemplary, leading, and exemplary role, and continue to deepen the transformation and upgrading with greater strength and wisdom, so as to jointly create a new situation for the development of China's catering industry.

During the meeting, the representatives exchanged successful experiences of transformation and upgrading in several aspects, such as building brands in good faith, promoting efficiency through informatization, improving the quality of services, seeking benefits from economy, and scientific management to promote the development of enterprises. Zhang Yansen, chairman of GouBuLi Group, talked freely about the successful experience of the time-honored brand GouBuLi inheriting brand innovation and development model. Shi Bingfeng, deputy general manager of Quanjude, and Wu Wenhua, general manager of West Beverage Group, respectively introduced the successful experience of enterprises in implementing information transformation to promote brand promotion, and Deputy General Manager Yang Huasheng of Diou Coffee shared the experience of enterprises in using new media to carry out modern marketing. Chairman Jin million Deng Chao showed the deputies the business model plan of Jin million to create a community catering digital business circle with a radius of 5 kilometers. Chairman Tao ran Ju Yanqi introduced Tao ran Ju's "one core with five changes" model of coordinating urban and rural development. Vice presidents of cross-strait coffee Jin Meiyang, Shun and Guo Youyu respectively introduced the successful experiences of enterprises in increasing revenue, reducing expenditure and optimizing management. Wei Qianshu Jianqun Vice President shared the practical benefits that the central kitchen brought to Weiqian's energy saving and efficiency. Chairman Zhao Shen of Hehegu introduced the development experience of Chinese fast food industrialization realized by Hehegu through industrial production. Kang Jie, president of Xiaonanguo Food and Beverage holding Co., Ltd., talked freely about Xiaonanguo's successful experience in boosting enterprises against the trend by optimizing internal management, using optimization to improve efficiency, and using management to promote development.

Finally, the leading entrepreneurs jointly issued the Beijing Declaration: believe that the transformation and upgrading of the catering industry Brooks no delay, advocate the creation of future-oriented ecological civilization, call for joint optimization of the market development environment, and promise to continuously improve the satisfaction of catering consumption. I believe that catering development will win a bright future.

(responsible Editor: Leo)

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