Starbucks' first coffee base in Asia opened 1500 in China in 2015.
Starbucks has made a lot of moves in China this year, not only faster to open stores and updated marketing methods, but also to invest more in raw materials. Starbucks announced the official opening and operation of Asia's first coffee grower support center in Pu'er, Yunnan Province. In addition, Starbucks also said that according to the memorandum of understanding signed with the Yunnan Academy of Agricultural Sciences and the Pu'er people's Government of Yunnan Province, the local adaptability tests of four new coffee varieties first introduced to Yunnan by Starbucks three years ago are progressing smoothly. At present, the adaptability test has been extended to eight different coffee plantations covering a total of more than 650 hectares in Yunnan Province, and the four coffee varieties are planned to be planted on a large scale after the expiration of the five-year adaptability trial.
"the completion of Starbucks China Coffee grower support Center is a major milestone in Starbucks' continued investment in the Chinese market and Starbucks Yunnan Coffee Project." Mr. John Culver, president of Starbucks China and Asia Pacific, said. "through close cooperation with the Yunnan provincial government and the Pu'er municipal government, we are committed to further deepening our relationship with Chinese coffee growers. We believe that while accelerating the expansion of retail stores to achieve the target of 1500 stores in 2015, Yunnan will also play an important strategic role in ensuring the long-term supply of our high-quality Arabica coffee beans. "
In fact, at the beginning of the year, Starbucks signed a joint venture with Aiyi Group, one of the most powerful agricultural and coffee companies in Yunnan. Starbucks Aiyi Coffee (Yunnan) Co., Ltd. was officially put into operation at the end of this month. The joint venture's coffee processing plant will be put into use, with an annual production capacity of about 20000 tons of raw beans.
(responsible Editor: Leo)
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Where will Yunnan Coffee Industry go?
Recently, coffee industry in Yunnan Province has become a hot topic that people pay close attention to. On the one hand, the coffee planting area in Yunnan Province reached a new high of 1.3 million mu; on the other hand, the coffee purchase price of Nestl é in Yunnan fell to nearly 17 yuan / kg, a five-year low. Where will Yunnan coffee industry go? In view of the above, the Yunnan Coffee Association recently held a media meeting to outline
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