The purchase price of Yunnan coffee beans is the lowest in the past five years.

Recently, Yunnan coffee ushered in a new round of harvest season. 17.9 yuan/kg This is the opening price given by international coffee companies in Yunnan at the end of November. It is reported that this price in the 2012-2013 Yunnan coffee bean procurement season, set a new low in the past five years Yunnan coffee bean acquisition.

Recently, this price has been broken again. It is understood that the latest offer of an international coffee company is 17.16 yuan/kg, that is to say, the purchase price of coffee beans is approaching the cost line of coffee farmers.

"The critical point should be 15 yuan/kg. If it falls to this price, the impact on Yunnan coffee industry will be great." Analysis of Coffee Industry Association in Yunnan Province.

Looking at the price trend of Yunnan coffee in the past 20 years: almost every 10 years a price cycle, in 2010, Yunnan coffee prices reached 41 yuan/kg, a record high; However, two years later today, about 17 yuan/kg, with the increase of planting costs, although it is impossible to appear 7-8 yuan/kg price, but 17 yuan/kg price, has made coffee farmers anxious.

Or establish a coffee bean protection price storage system

"This year is a key year for Yunnan coffee development. If the purchase price keeps approaching the planting cost, coffee farmers will have difficulty surviving. In serious cases, coffee trees may be cut down to plant other cash crops, which will affect the healthy development of Yunnan coffee industry." Yunnan Province Coffee Industry Association related personage said a few days ago.

Influenced by many factors, the price of coffee beans in Yunnan Province has been falling all the way. Under such circumstances, how to protect the interests and enthusiasm of coffee farmers and cope with the rising and falling cycle of coffee bean prices, Yunnan Province Coffee Industry Association suggests establishing coffee storage system, subsidizing storage fees and providing discount loans to support coffee attack enterprises to collect and store coffee beans when the sales price of coffee beans is close to the planting cost.

Xiong Xiangjin, president of Yunnan Province Coffee Industry Association, said: "When the coffee futures price is low to a certain extent, Yunnan Coffee Association will certainly cooperate with the government and enterprises to actively carry out coffee protection price collection and storage, so as not to lose the interests of coffee farmers."

Coffee production is not excessive.

Xiong Xiangjin, president of Yunnan Province Coffee Industry Association, believes that the European debt crisis, the US subprime mortgage crisis and the financial crisis spreading to the world have affected the coffee market, middlemen began to wait and see, coffee manufacturers began to start inventory, which made people have the illusion of coffee overproduction for a time, and the coffee consumption market shrank. In fact, coffee consumption has not decreased, but it is this wait-and-see attitude and coffee manufacturers to open stocks, leading to lower prices.

"While consumer demand for coffee has not decreased as a result of the economic crisis, consumption patterns have changed." Xiong Xiangru said that coffee originally drunk in coffee shops may now be replaced by buying low-quality coffee to drink at home, or switching to instant coffee, while low-quality coffee and instant coffee are usually made from medium grain coffee and unwashed coffee.

On the other hand, because the international market price fluctuation of small coffee is relatively larger than that of medium coffee, unstable and high price, in the past 10 years, when the price of small coffee rises, the price difference between medium coffee and small coffee is too large. In order to reduce the cost, conform to the development of the market and meet the needs of the market, foreign roasting enterprises have changed the formula one after another and adjusted the proportion of medium coffee and small coffee. Now the price of small coffee has fallen, and the price gap between medium and small coffee is not large, basically flat, close to the bottom line.

"The lack of strength of local companies is also a major reason for the continued decline in coffee prices." Xiong Xiangjin said, At present, Yunnan coffee enterprise industry chain is not long, Deep processing strength is not enough, Mainly rely on raw material export, Price is bound to be controlled by others.

Because coffee cultivation is greatly affected by natural conditions such as altitude and rainfall, the land resources available for coffee cultivation in the world are very limited. If all non-traditional consumer countries are growing at the same rate as traditional consumer Indonesia did 10 years ago (consumption increased by 50% in five years), then coffee will be severely in short supply in the next five years with limited cultivation resources and unlimited consumption potential.

(Editor: Leo)