Starbucks plans to operate in a micro-batch model to launch single-origin coffee
According to a report on the website of Forbes magazine on December 15, Starbucks, the world's largest coffee chain, recently announced the opening of its first high-end flagship coffee store called Starbucks boutique roasting tasting room, and launched a single-origin coffee. To further prove its coffee-making process.
Like wine, Scotch Whisky, olive oil and cocoa beans, a single origin can raise the trademark of a variety to the next level. Ironically, however, the report points out that the rise of the process of mixing crop ingredients from various areas is intended to assure customers of product stability and quality control, which cannot be provided by single-origin supply.
Starbucks is not the first to step into this fashion trend. Due to non-traditional processing methods, single-origin coffee beans have been widely publicized by the media and once regarded as a laughingstock. But now, for consumers who are tired of mass brands represented by Starbucks, this approach can creatively solve their problems. In addition to physical stores, consumers can also order these rare varieties online in time.
The most expensive single-origin coffee in the world is black ivory coffee and civet coffee. Due to the extremely limited supply, it is only sold in a small number of five-star hotels in the world, and the price is not cheap. For consumers who don't like to be digested by animals, Esmeralda's Rose Summer Coffee is a highly acclaimed top single-origin coffee.
Like launching a pumpkin latte, Starbucks can lead the way, according to Forbes. With the opening of the Starbucks boutique baking tasting room, single-origin coffee beans are likely to become the next fashion trend.
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New York Futures: Arabica coffee futures fall to a July low as Brazilian production forecasts are raised
New YORK / London (Reuters)-ICE Arabica coffee futures fell more than 3% on Wednesday to their lowest level in about five months as Volcafe expected Brazilian coffee production to rise next year, while raw sugar rebounded to a two-and-a-half-month low. Cocoa futures rose for the fourth day in a row. Arabica coffee futures fell after Volcafe said in a report that Brazil was recharged in November.
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Korean coffee brands are caught in the storm of "shop closure". Hangzhou Cafe is facing reshuffle.
Caffe bene, a coffee brand from South Korea, closes its shop frequently and faces operational difficulties. The news stems from revelations from its internal employees to the media: coffee accompanies you due to poor management, the Chinese company is now frantically closing stores across the country, and there are a series of problems, such as arrears of wages, arrears of suppliers for goods, deceiving franchisees and so on. The employee said that the wages of most employees in October have not yet been paid.
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