The coffee industry in Yunnan is developing rapidly and exploring the establishment of a quality traceability system.
In recent years, the coffee industry in Yunnan has developed rapidly. Yunnan coffee has grown from more than 300,000 mu in 2008 to more than 1.4 million mu at present. The output rose from about 30,000 tons to more than 80,000 tons in 2013. Yunnan coffee planting area and output accounted for more than 99% of China's coffee planting area and output. By the end of 2013, the planting area of coffee in Lincang City has reached 554200 mu, making it the second largest coffee producing area in Yunnan.
In recent years, the coffee industry in Yunnan has developed rapidly, and the planting area and output are increasing continuously, but Yunnan coffee is rarely consumed at home and has been dominated by raw material exports, so it is difficult to drive the domestic coffee consumption in Yunnan. The imperfect development of industry and the lack of brand building are the key factors.
In this regard, Lingfeng Coffee, the largest coffee grower in China, is "registered permanent residence" for the coffee base, and the census registration work is expected to be completed by the end of April 2014. This is the first step for Lingfeng Coffee to launch the construction of "Lingfeng Coffee quality traceability system".
In the past, Yunnan coffee mainly exported raw materials, the traceability system of coffee product quality has not been established, Yunnan coffee has no way to achieve "high quality and high price", unified bean export, it is inevitable that some poor quality coffee has affected the image of Yunnan coffee.
At present, Lingfeng Coffee Company is exploring the establishment of a coffee quality traceability system with "production records, information searchable, flow traceability, accountability and product recall".
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