Coffee information Starbucks boutique coffee experience sales model
"Premium", "exclusive", "special", "minority", Starbucks continues to attract the attention of customers with novel consumer concepts. Recently, Starbucks has once again revolutionized their business model. The company plans to launch its "select coffee experience" sales model in Seattle by the end of the year, a new roasting cafe made up of "small batch" coffee roasters and coffee tasters.
According to Starbucks insiders, the new roasting cafe will have the theme of "interaction", allowing customers to visit the entire roasting plant as if they were in a museum. at the same time, they can also go to the coffee shop to taste a small batch of special coffee specially baked for them by the company. This business model will become the new mainstream of Starbucks. The company plans to put the concept into full production within five years, covering 100 different overseas markets around the world.
It is worth mentioning that Starbucks called the innovation "the third coffee revolution", which has never been seen in the high-end coffee retail industry in recent years. The "second coffee revolution" is to sell high-end high-quality coffee as the main body, winning with quality, replacing the previous consumer market with quantity and low-end coffee as the mainstream. This time, Starbucks will hold high the banner of "the third Coffee Revolution" and aim to provide customers with small batches and customized coffee products.
For Starbucks, this reform is a redefinition of the customer experience and an important innovation in the company's coffee retail sector. Mr. Howard Schultz, current CEO of Starbucks, said that new coffee shops dominated by coffee bakeries and coffee tasting rooms will become the mainstream of the coffee industry in the future.
"this is not the result of our originality, but the result of years of experience." "Starbucks' boutique coffee experience 'roasting cafe will change the future of specialty coffee," Schultz said. We intend to extend this business model around the world, when Starbucks will transform and upgrade again and be reborn. " As Starbucks' first coffee retail store, the Seattle-based Starbucks Cafe will become a baking supplier to 80-1500 cafes around the world by the end of 2015, and will provide branches with small quantities of roasted high-end specialty coffee beans. The store is scheduled to be completed in two years, when customers can experience the passion and creativity brought to them by Starbucks in a bakery with an area of more than 15000 square feet.
In addition to the above business model, Starbucks also plans to launch a fast sales platform (Starbucks Express), which aims to provide customers with the simplest and most convenient coffee experience. The company said the launch of the express consumer platform would further increase Starbucks' market share in urban areas while helping cafes share the excessive pressure on coffee retailing. Starbucks is scheduled to open 1550 stores worldwide by the end of 2014, and the number will reach 1600 by 2015, including traditional Starbucks cafes, boutique coffee experience baking cafes and fast consumer platforms. At the same time, Starbucks will open 300 additional retail outlets in the United States.
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