Coffee Industry develops Coffee Market consumption in China reaches 300 billion yuan

Wang Caihua, a senior research and management expert in China's coffee industry and deputy director of the coffee shop standardization promotion and management committee, said: according to relevant industry data, China's coffee market will continue to expand. China's coffee market will enter a period of rapid growth in the next 10 years, and its consumption is expected to reach 300 billion yuan by 2020.

Wang Caihua believes that China's strong economic strength is the cornerstone of the expansion of the coffee market. The expansion of the coffee market depends on the sustained development of the domestic economy and the further growth of consumer income. The data of China's total GDP and coffee in the past five years show that GDP is growing at an average annual rate of nearly 10%, while total coffee consumption is growing at an average annual rate of more than 20%. China's large consumer group is the pillar of the expansion of the coffee market. Coffee consumers are mainly concentrated in the young and middle-aged urban people aged 20-45, but from the perspective of China's demographic changes, this group of consumers is huge and growing. At present, there are about 100-300 million mainstream coffee consumers in the city. Chinese coffee culture plays a leading role in the expansion of coffee market. Under the influence of western culture, driven by the quick response to new things and the young and middle-aged consumers who are fond of western food culture, Chinese coffee culture came into being, and Chinese consumers began to recognize the brand, style and purity of coffee. Know how to enjoy coffee. The competition of coffee categories in China plays a role in promoting the expansion of coffee market. There are more and more participants in the coffee and catering industry, among which the consumption patterns are mainly chain coffee brands and instant coffee merchants, and their market consumption is basically similar. Instant coffee "sinking" and chain brands "opening stores" continue to occupy the Chinese market, constantly promoting the expansion of the whole coffee industry.

Cafes can be found all over China, and coastal metropolises can be seen everywhere.

There is a huge consumption potential in China's coffee market. Strong economic strength, large consumer groups and increased consumer awareness of coffee will continue to expand and develop the whole Chinese coffee market, while the per capita consumption of China's coffee market is only 4 cups, even in Beijing and Shanghai. the annual consumption per person is only 20 cups; in the future, the total consumption and consumption of China's coffee market will accelerate, and it is expected that the total coffee consumption will reach 300 billion yuan in 2020.

In the face of such a huge coffee market in China, cafes have sprung up in major cities in China. The number of cafes in China has increased from 15898 in 2007 to 31783 in 2012, most of which are mainly in the form of chains. Ten coffee chains have more than 200 stores, forming a huge consumer market.

We learned from the conversation that Wang Caihua entered the coffee industry in 1999, from opening a coffee shop to a coffee chain operation, to the general manager of the coffee business department of CITIC Publishing Group, from an ordinary coffee lover to the vice president of the Beijing Coffee Industry Association, and to today's chief architect of the coffee industry fund. He is extremely sensitive to the new market trends in the industry, and he finds that in order to seize the huge business opportunities in the Chinese coffee market, the giants of chain coffee and catering enterprises will continue to expand the Chinese market in the future. Starbucks plans to increase the number of coffee shops in China from 470 to 1500 by 2015. In the next five years, the number of COSTA stores in China will reach 800, and it is expected to reach more than 300 by the end of this year. Cross-Strait Coffee is expected to complete the chain plan of 5000 "cross-Strait Coffee Western restaurants" according to the company's opening plan within ten years. LAVAZZA has announced plans to expand massively in China, opening 200 new stores in first-and second-tier cities in the next few years. In particular, with the rapid rise of Korean coffee brands in the past two years, coffee has sprung up again. Wang Caihua believes that no matter how fierce the competition in the coffee market is, the future coffee shop market must be complex, such as making friends, work, interactive community, experience, and so on, there will be community coffee and coffee banks. The coffee bean market must be dominated by boutique beans, and the taste is in line with the characteristics of young people. Coffee will enter the family and become a mass consumer product.