Boutique Cafe Singapore specialty coffee shop Loysel's Toy

Recommendation: the first coffee shop we want to mention in Singapore is a new top coffee shop in Singapore. When it comes to its name, few people don't know it. This is Loysel's Toy.

It can be said that Loysel's Toy is a coffee shop with a long history of coffee business, mainly selling roasted coffee beans. Owner Dennis Tang said of the origin of the shop: "I am also a real coffee lover. I am as infatuated with the aroma of coffee as everyone else. After five years in London, I have seen many Australians open many independent coffee shops there." When I returned to Singapore, I used what I saw to adjust and practice on myself. "

Coffee business experience "my first business, which could also be called Loysel's Toy's brother business, was Papa Palheta, which opened in September 2009, selling coffee but not in the form of a coffee shop, because at first I wanted to retail and roast coffee, so there was no menu and no price for drinks. I just want people to come here to taste the taste of new varieties and different types of coffee every week. If you like which kind of coffee you like, buy it and take it home to make it yourself. The atmosphere in the store is as comfortable as home. " "Papa Palheta is named after a 17th-century Brazilian who brought coffee to Brazil. He is considered the father of Brazilian coffee, while Loysel's Toy is named after a Frenchman who invented the hydraulic coffee machine and now we use it," Dennis said.

The choice of real coffee lovers Loysel's Toy aims to become the best choice for coffee lovers, focusing on quality and decoration. The style of this shop is to absorb the mixed styles of major cities around the world, such as London, New York, Australia, Loysel's Toy in addition to high-quality coffee, there are food and snacks to taste.

"I operate both stores on a small scale, but they both have their own style, which is different from chain stores or other coffee training shops."

Singapore market situation the price of coffee in Singapore has risen since Starbucks opened up the market here. Everyone has adjusted the price, including local coffee, but my coffee shop is not expensive, such as a latte for $4. Because it has not been put into the market to let people know, if we sell very expensive, people who like to drink coffee, who wants to buy it. I want to make the coffee in the store sell well among people at all levels, and everyone can taste our high-quality coffee.

Singapore coffee market is very competitive and needs to establish its own foothold, and independent coffee shops need to have their own characteristics in order to survive.

From the perspective of Singapore consumers, because Singapore is a multi-ethnic country, the older generation of locals still rely on local coffee, not because it is cheap but because they are familiar with its taste. (this local coffee is roasted with caramel.) it started as a coffee roaster, explaining to customers why they chose high-quality roasted coffee, including how to bring well-roasted beans home to make and drink. We have to show people that it's hard at first because people don't understand what we're doing, which is completely different from what they know.

The strategy towards success our first coffee shop focused on the sales of roasted coffee beans, which is also a good strategy, because without having to sit down and think about how much coffee we need to sell every day or every month to make a profit, I see that we have high-quality products. Customers will follow, and our store will survive and keep selling coffee.

"I don't want to make a lot of profit from this store because it's hard to know. Both stores are created because of their love of coffee and see that they should find something different from other coffee shops or local coffee shops as selling points." "in fact, it can be said that there is no strategy, just pay attention to the sale of good products, can be very good existence." -Dennis