The current situation of Coffee in China: an Analysis of domestic Coffee joining Market

At present, the domestic coffee market is mainly divided into three forms:

One is a western restaurant that came from Taiwan in the early days, dominated by western food and supplemented by coffee. This kind of coffee restaurant generally requires a relatively large area, basically more than 300 square meters, and even up to 800 or 1000 square meters. The requirements for decoration are more dignified and the cost is high. Need a large kitchen, kitchen equipment is expensive, and need to be equipped with a certain number of cooks. Therefore, if the investment is large, it usually costs millions, even millions. The main representatives are Shangdao Coffee, Turandot and so on.

The second form is the transformation of milk tea shops, which was also introduced from Taiwan in the early days, and was popular throughout the mainland in the decade from 2000 to 2010. This kind of milk tea shop does not have high requirements for shops, generally small shops facing the street, 10 square meters-100 square meters can be done. Most of them are 20-60 square meters, and the products are mainly blended milk tea and fruit juice drinks, and some of them contain a little freshly ground coffee, but most of them are instant coffee. The unit prices of products in this kind of stores are relatively cheap, usually ranging from 3 to 15 yuan. Consumer groups are mainly primary and secondary school students and people with low income. However, with the improvement of domestic consumption in recent years and people's attention to health and health, many people begin to realize the impact of this blending drink on the body. Since 2010, the heat has slowly come down, and the market is slowly shrinking. As a result, many people who used to focus on making milk tea beverage shops began to make coffee, or even, in the cloak of coffee, they actually made milk tea drinks. The investment cost of this kind of store is low, because the area is small, the decoration requirement is not high, the equipment cost is also very few, the total investment 2-100000 is basically OK, the technology is simple, get started quickly. At present, college students and small investors choose more projects. The main representative of this type is 8090pm 85C.

The third is to join leisure and petty-bourgeois cafes. The rise of this kind of coffee shop franchise began when the first Starbucks entered the Beijing International Trade Center on January 11, 1999. The area is generally required between 40 and 200, the product is mainly professional, now grinding coffee-based, pay attention to the specialty of coffee, transfer comfortable, leisure, cozy way of life. This kind of cafe pays attention to the style and requires high decoration of the store, but it is different from the solemnity of the western restaurant, which requires a comfortable, cozy and relaxed feeling. The consumer groups are mainly young people between the ages of 18 and 45. Among them, there are mainly college students, petty bourgeoisie, senior white-collar workers and business people. Leisure cafe investment threshold is relatively small and medium-sized investment, generally open a 100 square meters of coffee franchise shop, the cost varies from 20 to 600000. The representatives are mainly Starbucks, Pacific, Blue bottle and so on. Now the area of this kind of leisure cafe has a trend to become larger, the main representative is the coffee from South Korea to accompany you, diffuse coffee, but this kind of investment is relatively large, generally more than 1 million.