Entrepreneurs in cafes: with minimum cost and maximum cost at every step

Post-90s Grassroots Entrepreneur Tang Jie in Garage Coffee Club

Today's topic

grassroots entrepreneurship

At the Davos Forum last summer, Premier Li Keqiang proposed to break down all institutional barriers that restrict development and set off a new wave of "mass entrepreneurship" and "grassroots entrepreneurship" in China. Driven by such a situation, more and more post-90s grassroots entrepreneurs have also embarked on the road of entrepreneurship. Tang Jie, a post-90s boy from Jiangsu Province, has become a partner in several projects with nearly 10 years of Internet entrepreneurship experience and creative brain, although he does not have excellent academic qualifications. Tang Jie said that he was glad to catch up with a good era. As long as there were good ideas and ideas, it was easy to be noticed, and the grassroots could also be gorgeous.

After graduating from junior high school, I joined the Internet

Tang Jie, born in 1990, is a member of the Garage Coffee Club. The first impression Tang Jie gave people was that he was a refined high school student. However, Tang Jie has nearly 10 years of Internet entrepreneurship experience and is now a partner in several projects such as Leshu.com.

Le School is an O2O education platform. Nowadays, online education is very popular, but offline face-to-face education is still short board. There are aspects of education that computers cannot satisfy, and music schools provide online support for offline face-to-face teaching. Education and training schools can timely convey various information such as their own schools and courses, classes and discounts to target customer groups, and students and parents can easily choose courses suitable for themselves without leaving home. Although there are no outstanding achievements yet, Tang Jie has made sufficient planning for the music school, and there will be six major movements after the Spring Festival.

Young people who start their own businesses in garage coffee are either college students from colleges or professionals who jump out of big companies. Tang Jie, on the other hand, did not even go to high school. On the first day of junior high school, the second day of junior high school, Tang Jie's original results are good, but in the third day of junior high school, began to fall in love with online games, results all the way down, finally even high school did not pass the exam.

The head teacher once said to him, what is the meaning of playing games? You have the ability to develop a game for everyone to play. Perhaps the form teacher was just angry, but he didn't expect Tang Jie to have such an idea. After graduating from junior high school in 2005, Tang Jie really began to study computers. Because the game threshold is too high, he first bought a 10 yuan CD on the roadside, CD is most of the tool software learning methods, including design, front-end and other Internet technology. This 10-dollar CD led Tang Jie to embark on the road of Internet entrepreneurship.

In 2007, Tang Jie began to be a personal webmaster, building his own website and managing it. If the website is well done, traffic can be profitable. For example, if a personal website recommends a user to install a certain browser, the website can get a commission of 10 yuan. There is also some advertising revenue. Depend on doing individual stationmaster, tang jie earned the first pail of gold of life. In three years, Tang Jie has done various forms of websites and accumulated extremely rich Internet work experience.

The website failed before it started.

In 2010, Tang Jie officially started his business. At that time, group buying websites had just emerged, and Tang Jie was also eager to make a local group buying website. He spent a large investment, rented office space, and prepared to do a big job, but he failed before he started.

Tang Jie concluded that this is an era of "looking at the face". In 2010, he was only 20 years old, plus his appearance also looked very small, unable to be convinced, a person did not recruit, no one dared to follow him. This series of twists and turns made him fall into confusion and confusion.

During this period, Tang Jie began to write a personal blog. At first, it was just some sharing of life and mood, and then it was the sharing of Internet experience. He publishes an original article every 10 days on average, attracting a large number of fans and admirers, and even training institutions teach the content of his articles as teaching content.

At the same time, Tang Jie is still doing amateur websites, creating a website called IHEIB for overseas shopping users. At that time, overseas shopping had risen, but because of its long cycle and certain risks, shoppers had a lot of worries. Tang Jie thought that this thing was very topical, so as to establish a community and build a platform for shoppers to communicate and answer questions by themselves. Sure enough, this community attracted a lot of users, 3 years of operation, there are more than 6 million topics. In early 2013, the community was spotted and acquired by an American company. Tang Jie therefore not only received a fixed monthly salary, but also the opportunity to study in the United States for half a year. Half a year's experience abroad gave him more ideas and ideas. After returning home, Tang Jie continued to start his business and found his current partner.

Business can not put money first

Mr. Tang said it was a good time. Start-up incubators such as Garage Coffee provide grassroots entrepreneurs with as many office conditions and communication platforms as possible. Especially the maturity of the capital market, as long as there are good ideas, it is easy to get attention, do not worry about the presence of no capital, and making money is also a matter of course. There are many young people who start businesses to make money, but they don't know what to make money. Tang Jie disapproved of this idea. He believes that starting a business must first have an idea, and have full recognition of the product, make unremitting efforts for it, when the product gradually matures, making money is a natural thing. Take yourself as an example, starting a shopping community is completely a mess, just want to serve users, even help users make money, oneself just as a hobby to do, no one thought that this small website will be American companies fancy, or even acquisition. And writing blog is the same, do not want to point to him to make money, just happy to share, hope to share these years of Internet experience to everyone, but write, blog also began to make money, some fans are even willing to pay to consult him. "When you do something carefully, it will slowly influence users, users will also identify with your spirit, your product, so making money is definitely not the first, but ideas, products are the first."

"I'm just a grass root." Tang Jie said without hesitation. There is no gorgeous educational background, no strong capital, every step is with the minimum cost and maximum pay. He knows that it is not easy for grassroots entrepreneurs. For those grassroots who have not yet taken the steps of entrepreneurship, Tang Jie wants to say that as long as there are ideas, they should do them immediately, things cannot be delayed, and planning time cannot be long. When you hesitate to always set down, your early investment will soon be consumed, and such a venture must fail. "This is a good era. It's also an era of intense competition."

memory

China sets up 40 billion venture capital guiding fund

On January 14, the executive meeting of the State Council decided to set up a 40 billion yuan national venture capital guiding fund for emerging industries to support the development of innovative enterprises, incubate and cultivate future-oriented emerging industries.

The executive meeting of the State Council believes that the establishment of a national venture capital guiding fund for emerging industries, focusing on supporting innovative enterprises in the initial stage of "stumbling", is of great significance for promoting the integration of technology and market, the docking of innovation and industry, the incubation and cultivation of future-oriented emerging industries, and the promotion of the economy to the middle and high end level. In the future, entrepreneurs will not only consider venture capital money, but also consider applying for government funds. The new policy of the State Council is good news for entrepreneurial makers. This group of articles and photos/reporter Kuang Xiaoying