Dongguan's first crowdfunding model O2O Internet themed Coffee Bar unveiled

Will build a strong relationship platform on the Internet, promote the sharing of resource elements and cultivate talents

Dongguan time Network News in nearly 10 months of intense preparation and trial operation, Dongguan's first crowdfunding model O2O Internet-themed coffee bar-net to coffee was officially unveiled in Nancheng yesterday.

In the view of the 59 shareholders of Wanglai Coffee, profit is not the purpose of their co-financing for the establishment of a coffee bar. "We hope to create a strong relationship platform in the Internet e-commerce circle, promote the sharing of knowledge, resources, products and other elements in the circle, as well as the development of project docking, and at the same time build the coffee bar into a popular science base. train talents for Dongguan e-commerce and related industries." Luo Zhicheng, head of the project and secretary-general of Dongguan Electronic Commerce Association, explained the significance of this coffee bar to reporters. The relevant person in charge of the Guangdong Electronic Commerce Association believes that online coffee has gathered a group of industry elites through the crowdfunding model, which will also promote the development of Dongguan e-commerce industry.

In February this year, the boss of some member enterprises of Dongguan Electronic Commerce Association launched an initiative to build an industry platform through crowdfunding model, which quickly received a large number of responses in the industry. "within one month, 1 million yuan of start-up capital was raised." Luo Zhicheng told reporters that at present, there are 59 shareholders in the coffee bar, most of whom are business owners and executives in Dongguan.

After the completion of the preliminary preparations, Wanglai Coffee also entered a closed testing phase in the third quarter of this year, and has successfully held a number of enterprise sharing salons and conferences. So far, two boards of directors have been elected by the shareholders' meeting to be responsible for the operation of the coffee bar.

"We don't want to make a profit." At the opening ceremony, Luo Zhicheng said that the coffee bar will mainly conduct knowledge sharing, lecture salon, resource sharing, product enjoyment and other businesses. at the same time, through the integration of resources from all parties, industry leaders will be invited to Dongguan to meet with entrepreneurs to interact with investment in the project. "on the other hand, it will also rely on the platform to allow the Internet elite to do more crowdfunding projects." He said that in this era, it is more and more difficult to start a business on its own, and with such a platform, it will gather the strength of the group and be more able to do some things.

In addition to the offline level, the coffee bar will also build online platforms and micro-malls to promote high-quality Dongguan products. According to reports, the mall's sales model is not a traditional promotion, but the organization of consumer groups to experience, and personally visit the production line, so that the majority of people recognize the products, will go to the mall to sell.