GouBuLi is going to open a coffee chain and open 200 new stores in the next five years.

Tianjin GouBuLi Group, a Chinese time-honored brand with a history of more than 150 years, announced yesterday that it had successfully won the permanent right to use Colorado, Australia's largest coffee chain, in China. This means that GouBuLi has become the "master" of this well-known international brand in the Chinese market and a sharp weapon for GouBuLi to expand China's local catering market.

Zhang Yansen, chairman of Tianjin Goubuli Group, said that the enterprise began initial contact with Australia-based Colorado Coffee International Co., Ltd. as early as the end of 2012, after nearly two years of arduous negotiations. Finally, the intellectual property license agreement was signed on December 25, 2014: Tianjin Senyongtai Catering Co., Ltd., a wholly-owned subsidiary of GouBuLi Group, became the only permanent brand user of the Gauluya brand in China. As the company is listed in Australia, after completing the relevant procedures, the two sides jointly disclosed the successful acquisition yesterday.

"China's coffee consumption market is growing at an annual rate of about 15%, much higher than the annual growth rate of 2% in the international market." Zhang Yansen said that authoritative research reports show that China's coffee consumption in 2012 is about 70 billion yuan, and coffee consumption will exceed 150 billion yuan in the next five years. It is optimistic about the future of the coffee market that GouBuLi Group is determined to enter this field.

Colorado Coffee originated in Chicago in 1979 and developed in Australia. It is now the largest coffee chain brand in Australia and one of the top five coffee chains in the world. Its retail products include more than 60 kinds of coffee beans, coffee capsules, all kinds of hand-made hot and cold coffee, pastries and goods. Colorado Coffee has more than 1000 stores in airports, shopping malls and communities in 42 countries and regions. There are also 12 stores in Shanghai, Sichuan and Tianjin in China.

The reporter learned that after GouBuLi Group becomes the "owner" of the Gauluya brand in China, it will expand the market by means of commercial cooperation and chain operation, and is expected to open 200 new chain stores in the next five years.

Tianjin GouBuLi Group Co., Ltd. is an enterprise group with multiple business formats, such as catering, food industry, logistics and distribution, with a business income of about 1 billion yuan in 2014. Its "GouBuLi" brand has a history of more than 150 years. It is a well-known trademark and a Chinese time-honored brand. GouBuLi steamed stuffed bun skill has been awarded as Chinese intangible cultural heritage. According to Xinhua News Agency

GouBuLi doesn't just sell steamed buns.

Nowadays, GouBuLi is not only synonymous with famous catering experts. In order to continuously cultivate the brand, strengthen the brand, expand the brand influence and increase the market development space, GouBuLi has been involved in the field of commodity management since the early 1990s.

After the development in recent years, Goubuli frozen food has a considerable scale, including more than 100 varieties of four series of steamed buns, dumplings, pastries and sauce products, which are sold in nearly 100 cities in 26 provinces, municipalities and autonomous regions across the country. and exported to Japan, the United States, Britain, Hong Kong and other countries and regions, becoming a convenient and fast family food for consumers.

There is a precedent for cooperation with foreign enterprises

This is not the first time that GouBuLi has cooperated with foreign catering enterprises with Gaolaya Coffee.

On October 23, 2013, GouBuLi signed a memorandum of cooperation with the first group of Singapore food manufacturers at the sixth meeting of the Tianjin-Singapore Economic and Trade Council. The two sides will cooperate to produce GouBuLi food, which will be distributed by the first group in the Asia-Pacific regional market.

Singapore's first group, founded in 1969, is the world's largest manufacturer of frozen foods and spring rolls, with production bases in Europe, the United States and Asia and tens of thousands of sales centers in more than 70 countries around the world.

More and more local restaurants are going out.

Guotai Junan Securities Hotel Catering Industry researcher said that in recent years, China's local catering enterprises have been accelerating the pace of "going out", but these catering enterprises are faced with many problems after "going out." for example, they are not familiar with the local law, market, cultural environment and so on.

"Food and beverage enterprises participating in the global division of labor in the form of overseas mergers and acquisitions will help to absorb and learn advanced management, science and technology, and cultural experience faster, more directly and more effectively, and to find the best resources and technology to develop themselves on a global scale. can make up for the lack of domestic resources and market."