Targeting the great growth of China's coffee market in 2011

Australia flooded in early January, and wine has risen this year because the disaster area is an important grape origin. Even without natural disasters, chateau wines with collectible value have been rising for more than a decade. The Japanese cartoon "Shenzhi" details the various flavors of wine, how to preserve and match dishes, and even the situation of the drinker should be taken into account. To spend so much effort is to complete a feast of senses.

Invest in good wine and good smell to earn multiple returns as soon as possible.

Do you feel an itch in your throat? It's impossible. I can't write well. I can't reach that level. The first Chinese edition of this set of cartoons was published in 2005. If you don't be tempted to buy wine and put it away as described in the book, it should have a return rate of 3 to 5 times today, which is even higher than that of gold during the same period of time. Not to mention stocks that experienced the 2008 crash.

The Japanese are meticulous in their craftsmanship, and this exquisite and profound skill, which was originally only tasted by professionals, is unexpectedly presented in the most easily understood and popular way of comics, so that everyone can share this rare secret skill. of course, it has also made a great contribution to promotion.

Drinking wine and collecting wine are not the fashion of this century, but this popular set of cartoons has accelerated the popularity of this Western gadget in Asia, especially the introduction of the newly rich from China, driving up prices with unprecedented aggressiveness.

The newly rich class in China is profitable in the second class of coffee-scented stocks.

The title of the book is "the God of Coffee", which is obviously the same as the red wine cartoon. In fact, it is a very good novel about London businessmen entering the field of coffee at the end of the 19th century and the beginning of the 20th century. At the same time, it discusses the relationship between imperialism and colonial economy, the blood and tears of the feminist movement, and the complex relationship between speculators creating derivative goods.

The protagonist is a dissolute young man in literature and art. By chance, his original judgment on coffee attracted an ambitious trader. The businessman wants to market this novel drink to England, and the sensitive senses and poetic pens of the young man happen to be his secret weapon to open the market.

Originally, he was going to open a high-end cafe and introduce high-quality manor coffee beans. Later, it was found that people in the industrial age did not have that leisure and turned to selling packaged coffee powder, which became a best-selling product with intensive marketing advertisements to establish the habit of consumers to brew quickly. Evolved to this, the original close to art baking, cooking, has become a large number of manufactured industrial products. In pursuit of profit maximization, of course, we will no longer insist on using the best quality coffee beans, and the purchase will be changed to price as the main consideration. In business, it was a great success; the ideal of being the master was completely disillusioned.

But really making a lot of money is not the hot sale of bagged coffee powder. the book describes a duel between a swindler and a banker. Brazil, the world's largest producer, has to hoard and destroy surplus coffee beans in order to maintain prices in a bumper harvest year, while speculators in London want to take advantage of the opportunity to crack down and get a vote through emptying. Literary and art youths were sent to Brazil to investigate the destruction work of the Brazilian government and act as intelligence agents to establish secret cooperation for the boss in the enemy camp, who should be the owner of the coffee farm. Coffee beans that are determined to be dumped into the sea have actually been secretly sold to other markets by corrupt officials, and the supply has not been reduced. For the sake of profit, the owners of the manor who cooperated with the former enemies provided exact output figures, which gave the hype groups as far away as London the courage to confront the state and made considerable profits for themselves.

(by the way, anyone who is interested in this market and wants to do something can call me xuanyu@cprstart.com.)

Aim at the growing market of coffee in China

When the market is just established, it is possible to have such a thousand-fold and ten-thousand-fold profit opportunity. Taiwan has also entered a stage of great growth in coffee consumption in the past two years, but people are not looking at Taiwan, but the Chinese market, which is just about to rise from close to zero. According to an internal briefing by Huang Mingduan, chief executive of China Grand Resources, China drank an average of eight cups of coffee in 2009, compared with 286 cups in neighboring South Korea, 360 cups in Japan, and more than 1,000 cups in the Netherlands and Sweden in northern Europe. From the evolution of the relationship between coffee consumption and income, it is not difficult to deduce the potential of the Chinese market.

At present, there are not many stocks related to the Taiwan stock market. The supermerchants introduced in the past are one kind, but the purity is not so high. After all, coffee is only one of the more than 3000 products in the store. KY cuisine, which has just appeared on the market, has a brand name of "85C Coffee". It is also an area with the largest growth in the Chinese market, so it should be an important target. In addition, Super Coffee, which is listed in Singapore and also issues TDR in Taiwan (Taiwan Depositary receipts, which are the same as ordinary stocks, are also publicly traded on the Taiwan Stock Exchange), is a professional instant coffee manufacturer. It is already number one in Southeast Asia, and it has also begun to set up factories in China. This is also a goal that cannot be ignored if you want to make coffee money.

Wine and luxury stocks are not products that are easy for Taiwanese investors to get started with. It takes a lot of time to learn and deal with not only the price, but also the details of trading and storage. Are there any objects that are not soaring yet and can be operated as easily as TSMC and CLP? When I read a new book last December, I smelled it again, this time coffee. Of course, there are also profit opportunities that give rise to sparkling profits.

China Coffee Trading Network: www.gafei.com