10 yuan low-cost coffee is popular in South Korea and praised for its pure taste and reasonable price.

[global Network Comprehensive report] according to Yonhap news agency on February 27, according to relevant industry news in South Korea, due to the impact of the economic downturn, coffee prices in South Korea began to plummet recently. Some bakeries, fast food and convenience stores have appeared 1000-2000 won of low-cost coffee, which is favored by many customers for its high performance-to-price ratio.

In January this year, Paris Beit launched a "delicious and cheap" coffee brand "Cafe Adagio", which includes 2500 won for American coffee, 3500 won for mocha and latte, which is 50% lower than 4000 won and 5000 won for American coffee in branded coffee shops, making it the first choice for many coffee lovers. It is reported that after the launch of the "Cafe Adagio" series, Paris Beit's coffee turnover has increased by about 50% compared with before.

Paris Beit related official said that the company's experts have visited all over the world, "Cafe Adagio" uses high-quality coffee beans, and the company deals directly with coffee bean manufacturers, reducing unnecessary costs, so the coffee made is not only pure in taste, but also reasonable in price.

In addition, at the end of January, McDonald's cut the price of its own brand McCoffee by up to 600 won. This is in stark contrast to coffee shops that have chosen to raise coffee prices because of rising employee and rental fees since the second half of last year. As a result, sales of "McCoffee" have grown all the way, more than twice as much as before. McDonald's official said that McDonald's deviated from the misconception that "cheap is good" and paid equal attention to the taste of coffee while reducing prices to ensure the best experience for consumers.

At the same time, convenience store 1000 won coffee was also popular with consumers, and sales of espresso at CU convenience store rose 32.9% from a year earlier. CU said that convenience stores can be seen everywhere, and the 1000 won coffee sold in the store has been favored by consumers while raising awareness. (translated by Li Tingting and reviewed by Li Xiaofei)

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