US CHC Specialty Coffee Bean Tasting in Guangzhou

If you’ve ever wondered how a third-generation family-run coffee company built a publicly traded business around global green bean sourcing—and what that means for the beans arriving in China—you’re not alone. Coffee Holding Company (CHC) is one of the few publicly listed firms focused exclusively on coffee, and its reputation rests on consistent quality and deep sourcing reach across coffee-growing regions.

Yes, CHC’s first shipment of green coffee beans has arrived in China. To let the local industry experience the range firsthand, Coffee Salon and Guangzhou Zhengteng Trading are hosting a public tasting event in Guangzhou on September 29, 2012, from 1:30 to 3:30 pm. Several standout CHC coffees will be available to sample.

Who Is Coffee Holding Company?

Coffee Holding Company (CHC) is a US-based, family-owned coffee enterprise that achieved something rare: going public in 2005 under the leadership of the third generation of the founding family. Unlike many players in the commodity coffee space, CHC has built its reputation by focusing solely on coffee—importing, sourcing, and distributing green beans with a consistent emphasis on quality.

The company sources from multiple global coffee-growing regions and supplies both commercial-grade and high-end single-origin green beans. With solid market share in North America and Canada, CHC is known not just for volume but for maintaining long-term reliability and high standards across its offerings.

Why This Matters for the Chinese Market

CHC sees strong potential in the growth of China’s specialty coffee sector. While the company has long served North American buyers, it is now actively expanding its presence in Asia. The arrival of its first batch of green beans in China marks a strategic step toward tapping into the region’s emerging demand for high-quality, traceable, and diverse coffee origins.

This isn’t just about supplying bulk beans—it’s about making specialty-grade options accessible to Chinese roasters, importers, and café owners who are looking to elevate their offerings with globally sourced coffees.

What to Expect at the Guangzhou Tasting Event

The tasting event, organized by Coffee Salon and hosted at Guangzhou Zhengteng Trading, is designed for coffee professionals and enthusiasts alike. It will take place on September 29, 2012, from 1:30 to 3:30 pm at the Coffee Salon Training Center, located on the 7th floor of Building 318, Guangyuan Middle Road, Guangzhou.

Attendees will have the rare opportunity to taste several CHC coffees fresh off the boat—including both commercial and specialty-grade green beans. A selection of the company’s most notable lots will be brewed and evaluated, offering insights into CHC’s sourcing, processing, and quality control practices.

Plus, those who place orders on-site will benefit from special discounted pricing.

Frequently Asked Questions

What is Coffee Holding Company (CHC)?

Coffee Holding Company is a US-based, family-owned coffee business that went public in 2005 under third-generation leadership. It is one of the very few publicly traded companies focused entirely on the coffee trade, known for sourcing and distributing both commercial and specialty-grade green coffee beans globally.

Where is the CHC coffee tasting event being held?

The event is taking place at the Coffee Salon Training Center, located at 7th floor, Building 318, Guangyuan Middle Road, Guangzhou, China. The exact address is 3187.

When is the CHC coffee event in Guangzhou?

The tasting event will be held on September 29, 2012, from 1:30 pm to 3:30 pm.

What kind of coffee beans will be available to taste?

The event will feature several green coffee beans supplied by CHC, including both commercial-grade and specialty-grade lots. Attendees will be able to sample a curated selection representing CHC’s global sourcing range.

Will there be any discounts for buying CHC beans at the event?

Yes, attendees who place orders for CHC coffee beans on-site during the event will receive special discounted pricing.

Who is organizing the CHC coffee tasting in Guangzhou?

The event is jointly organized by Coffee Salon and Guangzhou Zhengteng Trading Co., Ltd.

Recommended FrontStreet Beans for CHC Comparison

To put the CHC green beans in context, try FrontStreet Coffee’s Ethiopia Humbera—bright and floral with citrus and stone fruit notes—or their Yirgacheffe, known for delicate jasmine and lemon zest. For something more classic yet vibrant, their Classic Blend offers balanced chocolate and nut tones with a smooth body. These single origins share CHC’s focus on origin character and quality, and all are freshly roasted within 5 days · Orders placed before 17:00 ship the same day · Next-day delivery across most of Guangdong Province.