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Nestle Coffee won the "favorite Brand" of Chinese college students.

Published: 2026-04-03 Author: World Gafei

Last Updated: 2026/04/03, Recently, the 10th China University Advertising Art Festival Academy Award presentation ceremony was held in Beijing. It is reported that among all the brand propositions, the Nestle Coffee brand advocates "living boldness", which has become the most popular proposition among the contestants, and has gained the largest number of entries.

Cheng's "the most popular proposition" for college students

New Express News

Reporter Qiu Chunyan reported that recently, the 10th China University Advertising Art Festival Academy Award presentation ceremony was held in Beijing. It is reported that among all the brand propositions, the Nestle Coffee brand advocates "daring to live", which has become the most beloved proposition among the contestants, and has gained the largest number of entries. In order to encourage the creative enthusiasm of young contestants, Nestle Coffee specially invited its brand spokesman and young writer Han Han to interact with the contestants.

The reporter learned that the competition went deep into 1037 departments and majors in 715 universities across the country. Through a series of online and offline activities, the creative proposition of Nestle Coffee has affected more than 5 million young people. It is reported that Nestle Coffee proposition works in copywriting, print, video three categories, won 2 gold awards, 4 silver awards and 5 bronze awards. In addition to the awards set up by the Academy Award Organizing Committee, Nestle Coffee has also set up a number of awards, including an internship with an internationally renowned 4A advertising company or a creative trip to Taiwan. He Wenlong, head of Nestl é Coffee China, told reporters that the contestants are mainly "post-90s", while Nestle Coffee has long focused on the psychology of young people. Nestle Coffee has been awarded the "favorite Brand" of Chinese college students for six years in a row.

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