Nestle Coffee won the "favorite Brand" of Chinese college students.
Cheng's "the most popular proposition" for college students
New Express News
Reporter Qiu Chunyan reported that recently, the 10th China University Advertising Art Festival Academy Award presentation ceremony was held in Beijing. It is reported that among all the brand propositions, the Nestle Coffee brand advocates "daring to live", which has become the most beloved proposition among the contestants, and has gained the largest number of entries. In order to encourage the creative enthusiasm of young contestants, Nestle Coffee specially invited its brand spokesman and young writer Han Han to interact with the contestants.
The reporter learned that the competition went deep into 1037 departments and majors in 715 universities across the country. Through a series of online and offline activities, the creative proposition of Nestle Coffee has affected more than 5 million young people. It is reported that Nestle Coffee proposition works in copywriting, print, video three categories, won 2 gold awards, 4 silver awards and 5 bronze awards. In addition to the awards set up by the Academy Award Organizing Committee, Nestle Coffee has also set up a number of awards, including an internship with an internationally renowned 4A advertising company or a creative trip to Taiwan. He Wenlong, head of Nestl é Coffee China, told reporters that the contestants are mainly "post-90s", while Nestle Coffee has long focused on the psychology of young people. Nestle Coffee has been awarded the "favorite Brand" of Chinese college students for six years in a row.
China Coffee Trading Network: www.gafei.com
- Prev
Shanghai Bund Art Museum shower tap spouts espresso coffee
Shen bought a 700cc (700ml) green tea with lemon honey at a chain of Lao Sai Action Cafes. After drinking lemon honey green tea, Mr. Shen accidentally poured a bottle of 500 ml mineral water into the empty glass, and the glass was almost full.
- Next
Taiwanese brothers wish to open a coffee shop in Hefei for their grandfather.
This is a cafe, which just opened on July 2nd. When they went to Hefei, the two brothers had a good wish. "my grandfather always wanted to do something in his hometown, but he didn't finish it himself. We want to help him realize this wish.
Related
- What is the Xizhao coffee variety? Where do the Xizhao coffee varieties come from?
- Heavy rain! Some coffee producing areas in Brazil may reduce production by 30%!
- Sudden! Seesaw founders are restricted from high consumption!
- Forced to withdraw?! Chongqing's first Starbucks is about to close!
- Two way poverty alleviation?! Shanghai office buildings now buy coffee for 0 yuan!
- It smells bad! Lucky's new product becomes a replacement for a certain star?!
- What is "Little Blue Mountain" coffee? Introduction to bird of paradise coffee beans in Papua New Guinea
- The Houthi armed forces continue to attack on the Red Sea again!
- Origin of the historical story of Yuanyang Coffee: Why can't I sleep after drinking Yuanyang milk tea?
- Ethiopia introduces new regulations and coffee bean prices may rise!